June 10, 2013

Article

Companies get more exposure from video content

Businesses are always looking for the next best way to get the word out about their products, services and staff members. These recordings need to be targeting internal communication as well as external audiences, since showing investors what a company can do is important for winning over new money. In a business-to-business (B2B) environment, good word of mouth may have a positive impact, but it’s not always the greatest option for bringing in new interested organizations as customers or partners. In order to do that, firms may want to consider new ways of marketing themselves.

Improving message quality
Video communication is a popular method of achieving these kinds of results. By integrating visual and audio elements into a recording, a company can show off the kind of staff it has and the overall message of corporate culture all at once. These messages also allow potential investors to see what kind of creative flair a new business partner can offer, something essential to all top corporations in an era rife with extreme competitiveness. If companies want to make the best impression quickly, resorting to video for business purposes is one of the best strategies. Using these kinds of deployments in B2B strategies ensures that target audiences are seeing and experiencing the side of an organization that the issuing firm most wants the viewers to engage.

One of the ways organizations can ensure that they’re getting the greatest message out there to their employees and investors is through branded video content. Business 2 Community wrote that branded messages are those that focus specifically on the products and services an organization has to offer, wherein the identity of the firm is expressed through the items it sells. Such content is common among retailers and companies in the service industry, but there are products that every company offers that can be expressed in this way. Highlighting the various facets of what sales teams pitch or that internal operations creates for the outside market are areas that require specific marketing and branding work. When companies put the time and effort into creating these messages for consumer use, it’s important that businesses also convey this information to their employees and B2B targets. This shows that companies are being mindful of how to reach their consumer audience, making them safer bets for investment and showing that a company has its methods in order.

Ease of access boosts adoption
Business 2 Community added that branded video communication is becoming increasingly popular as the proliferation of Internet access and cloud computing continues to grow. The source stated that some experts feel that video content will be the biggest influence on how people connect in the years to come, with access to these outlets growing ever faster and easier to negotiate. Chief among the drivers of this switch from text to video is the mounting influence of social media on daily life, including business deals and daily operations. In the B2B realm, increasing transparency and improving overall communication through the integration of enterprise video solutions and social connectivity could spell a new era of collaboration and communication.

As MemeBurn stated, using video tools in the social landscape is already gaining proliferance. People and businesses prefer to see rather than simply be told. The best way to facilitate that desire is through corporate recorded messages and public connectivity channels. Sites like LinkedIn make it possible for organizations to control the scope of the audience seeing their branded messages, an improvement over the older methods of sharing on sites like YouTube and Viddler. While these are still worthwhile networks for connecting with the general public, these sites aren’t discerning enough when it comes to keeping video for business on a B2B or internal scope. In order to achieve that feat, working with a dedicated, in-house enterprise video portal is the best option.

In order to build trust quickly and gain the greatest visibility, organizations are turning to business video deployments to bridge the gap. Unlike text-based or slideshow informational launches, recordings express the emotional side of a company’s dedication and innovation associated with certain products and services. Seeing and hearing the way a video representative talks about corporate offerings can strongly influence B2B sales and internal operations alike, as these recordings can have a much bigger impact on viewers than emails, text files or older forms of connecting with important people. By building a diverse repertoire of marketing, management and media resources, companies can increase their presence both within their operations and with other corporations and consumers. These utilities make it easy to connect with target audiences in a new and more powerful way, making them ideal for fledgling entities and established conglomerates alike.