March 13, 2014

Article

Companies creating more brand awareness with enterprise video solutions

There are plenty of ways that businesses can communicate the complexity of the ideas they want to present. Whether these messages aimed at employees, consumers, shareholders or more general audiences, it’s important that the quality and clarity of the overall idea remains intact. While some types of technology may convey at least part of the message, it’s essential that organizations integrate enterprise video solutions into their operations so that all target audiences are able to gain the best understanding as to what it is businesses are actually trying to say.

Finding better resources
As Virtual Strategy stated, some companies are implementing enterprise video solutions in a way that makes them more dynamic and aggressive in terms of reaching out to the people they must engage. These firms are accomplishing these feats by gaining access to video communication tools that help improve connectivity and overall integration of business services.

Corporations like Unilever, Fiat and Esurance are making use of tools that allow for international collaboration, enhanced lines of communication and better self-service solutions. As the source stated, each of these companies has added a number of different outlets to their enterprise video arrays to ensure that they have maximum visibility and clarity of message. By adding these kinds of easily accessible, flexible and customizable assets to business inventories, organizations are improving teamwork while also setting a more modern and progressive tone for themselves as compared to the competition. These marks of excellence could prove a significant bonus to corporations trying to establish themselves as thought leaders even in the most cut-throat industries.

“Video should be an integral part of any enterprise communication strategy and the more accessible it is, the more pervasive it will become,” Kontiki’s CEO, Dan Vetras, told the source. He added that more companies are using Kontiki and its services as businesses recognize the power innovative applications can offer on top of the inherent value that video for business offers organizations.

Recognizing key issues
This highlights a point made by eWeek’s Jeffrey Burt in a recent article. He wrote for the source that it’s necessary for companies to start thinking actively about how their solutions work overall and get invested in the best products and services, instead of merely finding the ones that can meet bare-bones expectations. After all, when organizations start cutting corners, it’s likely to show on the user’s side. When operations and application strength start to wane, there can be considerable engagement and retention issues for businesses.

“Anyone can build a system that’s low cost, but not everyone can build something that’s low cost and gives a great user experience,” said video communications expert Rowan Trollope.

Considering the growing number and variety of user endpoints, it’s essential that businesses think about their user environments while they’re selecting video communication assets. Otherwise, it’s possible that these applications and network outlets simply won’t be able to deliver the kind of enterprise experiences that target audiences expect to experience.

A recent release from Frost and Sullivan showed that businesses must be wary of emerging endpoint options that they may not have integrated into the enterprise video solution landscape before. In the last few years, resources like cloud computing, mobile deployments and high-speed connectivity have helped move people out of the office and into the consumer space. At the same time firms can see even better responses to video communication thanks to these tools, it’s also possible to fall short of expectations when these deployments aren’t equipped to meet current standards for audience access.