August 10, 2012


Companies can benefit by looking at video from an employee perspective

By Rob Nunes – VP of Marketing

There are plenty of perspectives from which businesses can look at video solutions. You can approach video from an IT perspective, and focus almost solely on the technological side of operations. You can also look at video through a financial lens, considering the significant revenue gains that can be delivered when employees are better engaged in their work. But if you look at enterprise video plans from an employee’s point of view, you can position the company to have more success with the program because it will be aimed squarely at the people who use it.

For enterprise video plans to be successful, they have to be embraced by the workers. Otherwise, the program will be mired when users don’t bother to watch the videos. There are a few ways to look at video from an employee perspective to get a plan off to the right start.

Think about how the average workday runs

If most of the employees in a department have a few free minutes in the afternoon and the video program is set up to release new content in the mornings, the plan may not work as well. At the same time, if employees only have a minute or two free at any time and do not have formal time away from meetings and other structured tasks, video will have to be kept short to be effective. Essentially, if video gets in the way of operations, there is a good chance it will be ignored. If the way video is released and created meshes well with day-to-day processes, the chances of it being embraced are much higher.

Survey your workers

Do your workers really want to be able to create their own content? Do your managers want video training modules? Do executives want to be able to live stream meetings? Identifying how everybody within an organization wants to actually use video can play a critical role in establishing a solid program. Building a foundation for employee-centric video programs that eventually help with revenue generation is dependent on knowing what workers want.

While technology is critical to providing the foundation for video success, a solution that is not tailored to meet employee needs will often falter, regardless of the technology. Knowing what end users want and deploying technology to match those interests is essential for video success.