April 3, 2014


Collaborating in the workplace easier with video for business

Interacting with employees is a critical aspect of enhancing collaboration and workforce productivity. Without proper input and feedback, performance can suffer and personnel may struggle to understand how they’re actually connected to their employer, if at all. This can result in other issues further down the line, such as engagement and retention issues.

Solving all of these problems is as easy as generating more face to face interaction among employees at all levels, but some corporations may be unsure as to how to foster these types of engagement. The trouble lies in promoting a more mobile, flexible and remote work environment while simultaneously offering outlets for meeting with personnel in a more intimate setting. Balancing these two elements continues to stump some corporations while others take the video for business route.

Supporting efforts
By enhancing connectivity and collaboration opportunities, firms stand to gain more productivity from their personnel. That doesn’t mean that a company has to continually call remote and mobile workers away from their regular environments in order to generate these kinds of interactions. It just requires that companies invest in solutions that allow for better video communication opportunities.

As Business News Daily stated, video for business is one of the leading assets for promoting more collaboration and engagement in the corporate landscape. Whether it’s a big organization with thousands of personnel or a smaller firm with a similarly proportioned workforce, the power of enterprise video solutions lies in its capability to bridge time and space gaps between the speaker and viewer without losing the personal touch that face to face interactions have to offer.

The source pointed out that more businesses are interested now than ever before in adding video communication to their operational assets. That’s because the return on investment that can be generated from creating these gateways is significant in terms of productivity, engagement and office fluidity. By promoting more connections through enterprise video platforms, organizations are simultaneously promoting a collaborative environment.

Video communication serves all members of the business by making everyone feel closer and more connected to other employees. At the same time, enterprise video solutions also deliver other benefits that help remote and mobile personnel feel more like their employees care about them as individuals. As TechTarget stated, some of these benefits include:

  • Less travel costs
  • More portability
  • Bring your own device opportunities
  • Collaborative gateways
  • Ready access to resources
  • Ongoing coaching and support

TechTarget’s Dina Gerdeman stated that video communication allows personnel to engage in conversations and learn things from one another that may have gotten lost otherwise in written or spoken interactions alone. In the past, if a conference call or a document summary was the only means of imparting vital information, there was no eye contact or visual stimulus for keeping people engaged. Now video for business provides personnel with a far more collaborative experience that helps enhance retention and boost participation in the messages being imparted. What’s more, it helps break down traditional barriers in the enterprise landscape that might otherwise make collaboration and interaction difficult.

“[Video communication] gives people an opportunity to interact with people you never get to meet,” said Avaya IT director Howie Gold.

By bridging traditional boundaries, businesses are able to get better performances out of their employees. Staff members also feel more connected and in touch with what’s happening throughout the organization. The combination of these elements makes for a more collaborative and effective workforce.