March 26, 2014

Article

Cloud-based tools enhance enterprise video solutions

As network opportunities continue to improve, organizations are rapidly trying to enhance their communication options to match. Faster connectivity and superior server resources are much better suited to the huge amount of data companies currently need to house and manage, thereby making these resources appealing even for the largest of corporate files. With these ideas in mind, more organizations are moving toward integrating their video communication tools into more flexible infrastructure and better transmission tools, thereby creating a superior interactive environment for personnel.

Finding new outlets
The leading element in these enterprise video upgrades is cloud technology. Such opportunities make for greater flexibility and more network options than older transmission methods that companies were once forced to utilize. By integrating fluid, always-on tools in the cloud landscape, it’s much easier for companies to host data in remote infrastructure or create storage that’s separate from the rest of corporate data services. In that way, businesses are capable of generating greater range and visibility for their recorded messages.

These factors have been major driving factors behind many corporate adoption programs featuring enterprise video solutions. As Mobile Enterprise reported, some companies have even found scalable opportunities for their resources that help them make the best use of their particular recording needs.

According to the source, Nestle Corporation recently upgraded to Kontiki Enterprise Video Suite, forging a new means of interaction among the manufacturer’s many diverse holdings. Integrating this technology into Nestle’s operations is projected to help the organization increase its video communication delivery by as much as 75 percent while also increasing overall availability. The best part of this upgrade, according to Nestle’s head of global media Pete Blackshaw, is that it will help personnel collaborate more efficiently.

“We at Nestle are big believers in the power of enterprise video as a means to engage employees,” Blackshaw told the source. “Kontiki’s cloud-based video solution has played an integral role in helping us achieve our goal of making video pervasive across Nestle.”

Built-in flexibility
Operating in the cloud will allow Nestle to increase the availability of their data to employee audiences whenever staff need to use them. What’s more, they’ll be able to accomplish this feat without slowing down internal operations by placing these recordings in the cloud. Despite offloading them to a different mode of infrastructure and management, all recorded content will remain compatible with corporate technology and end-user devices, thereby ensuring easier integration and rapid workforce adoption.

These are qualities that are also driving other organizations to follow the same pace, as a recent Frost and Sullivan study revealed. The report, “The Future of Enterprise Communications from a Consumer Perspective,” shows how organizations are shifting their focus from business-only and in-house options to cloud-based resources that allow a broader range of target audiences to benefits from enterprise video solutions.

As the source noted, vendors are trying harder to educate their corporate buyers about the benefits of video communication, thereby helping to boost overall integration of these services into enterprise environments. These resources are projected to help organizations continue to tackle new challenges and expand operations beyond traditional borders, tapping into cloud technology to foster always-on employee assistance and information networks.

Moving mobility
The cloud is also an ideal teal for supporting the new technology trends that many firms are seeing emerging in their corporate landscapes all the time. Frost and Sullivan’s report suggested that there’s an ongoing rise in portable tools like smartphones and tablets, both issued by the organization and those owned by employees. Ensuring that these devices can effectively interact with enterprise video solutions requires that companies put their recorded assets into a storage format that won’t be slowed down by traditional means of transmission.

With market demand increasing and businesses trying to expand their current communication options, enterprise video solutions are likely to keep getting more attention from corporate entities. Targeting consumers, clients, stakeholders and staff members is easier by using resources that are always able to provide necessary answers wherever and whenever people need them.

At the same time, making use of the cloud will help businesses manage costs and data demand for video communication. Getting a return on investment for recorded content means that firms have to put their assets to work in an infrastructure that supports the best possible use of these tools. That means adding on abilities that can handle modern demands and growing workplace demands, thereby ensuring that all target audiences are capable of engaging video communication in the ways that serve their interests. By catering to every individual instead of forcing people to comply, corporations are more likely to see people making use of their enterprise video solutions in a way that makes for meaningful use. Whether it’s strictly in the cloud, on a mobile device or through traditional modes of communication, video is quickly shifting toward always-on infrastructure options.