August 27, 2012


City council webcast shows technology’s potential in enterprise operations

The Plymouth City Council in the U.K. recently used webcasting technology to allow viewers to watch an important council meeting and keep a formal record of the event without having to maintain written minutes, This is Plymouth reported.

According to the news source, the initial event was a success. Hundreds of local residents viewed the council meeting live and more than 650 have watched it since it completed. A council spokesperson told the news source that the project has the potential to create a more transparent city council that better engages its constituents and involves them more in the government process.

“This is about opening up democracy in Plymouth and making the workings of the council more transparent. The number of online viewers at yesterday’s meeting is around six times the number that can be accommodated in the public gallery in the Council Chamber. We will be conducting a 12-month trial period of webcasting followed by a full comprehensive review,” the spokesperson told This is Plymouth.

The representative from the council told the news source that high costs associated with other city councils performing similar projects may not end up applying to Plymouth because those cities used fully fledged audio-visual systems, while Plymouth is using webcasting. Furthermore, the number of viewers watching each video will likely increase over time as more content is archived and available on demand.

This model for webcasting provides a few valuable insights into what the technology can do when used as part of a large-scale enterprise video program. Webcasting provides a greater level of transparency into what an organization does by showing the decision-making process to viewers, not just the final conclusion. In businesses, webcasting various meetings, whether strategic events or town hall gatherings, can help spread important information through the company in a more engaging way.

Furthermore, webcasting provides a cost-effective video solution. For most, webcasting will only require a camera solution and then a variety of networking and IT systems that allow the video to be disseminated throughout an organization. This relative simplicity makes it much easier for businesses to establish a solution that not only fits their budgets, but meets their operational and technical requirements as well.