January 19, 2015


Chief executives adapt to shifting workplace through employee engagement

As the digital workplace continues to evolve, business leaders are increasingly concerned with employee engagement. The task of keeping employees passionate and alert at work can be a difficult task for a number of reasons. Many workers are simply uninterested in their field of work and lack motivation throughout the day. A number of others are simply overworked and, as a result, are exhausted and unable to get through their agenda at a productive rate.

A significant number of employers across the U.S. are aware of this challenge and are doing their best to compensate through a variety of in-office initiatives. Internal social media platforms are gaining steam. Alternative forms of communication are occasionally taking the place of email.

No matter the engagement efforts of the company, video is often at the core of the practice. By implementing video at the workplace through a variety of mediums, such as training tutorials, internal messaging or live event streams, employees are able to more fully immerse themselves in their daily responsibilities at the office.

Boosting the bottom line
HR Magazine reported that employee engagement strategies have been shown to improve a company’s bottom line. Ruth Jackson, the head of communications and engagement for Premier Inn and Whitbread, told the news outlet that executives must consider all levels of the business when considering different tactics.

“We’ve got to be ready for the changing needs of the workforce and what business is going to look like, and we’ve got to be agile in terms of our growth plans,” Jackson told the news outlet. “We have to help, support and work alongside any department and think about what skills we’ll need in the future and what the workforce is going to demand from this working environment that we create.”

Room for improvement in Washington
A 2014 government-wide survey of federal employees recorded 35 fewer positive responses compared to 2013, according to The Washington Post. Yet despite the declining feedback, Washington remains committed to boosting employee engagement across a wide range of agencies.

“We believe that employee engagement is a leading indicator of performance and should be a focus for all levels of an agency – from the front line employee to the agency head,” Shaun Donovan, director of the Office of Management and Budget, wrote to federal agencies, according to the news outlet. “Employee engagement is not only a human resources function, but a cross-cutting leadership effort that is directly tied to mission success.”