February 12, 2015


Chief executives adapt to demands of the digital workplace

Business leaders across the globe are beginning to gradually evolve their workplace environments with new technologies that can streamline operations. There are a wide range of innovations that are being implemented in daily business routines and optimizing each hour of the workday. While the main intention of these technologies is often related to a company’s bottom line, there are also quite often a number of benefits for employees that can lead to a more engaged and passionate workforce.

Internal social networks are becoming an increasingly popular tool at the digital workplace. These networks are very much like popular, mainstream social networks, except they include only internal employees. While often focused on work related content, they can also be a great place for workers to share anything that’s on their mind. Internal social networks can be a marginal deterrent against short term productivity, however, research shows that this kind of employee engagement tactic is well worth the effort in the long run. A more satisfied employee is more likely to be productive, efficient and personable. In other words, they would be an ideal member of the team.

Cloud computing is another of the most commonly found technologies in the contemporary digital workplace. Even with the threat of data breaches, the cloud is most often adopted for its tremendous ability to ease the processes of storing, accessing and backing up large batches of important company information. It also encourages workers to share data, thereby boosting collaboration and engagement at the workplace. These are just a few of the many other advantages of cloud computing, such as a reduced carbon footprint and the capability of increasing storage capacity at a relatively inexpensive cost.

As the digital workplace continues to develop, chief executives will find other technologies that will both improve their business operations and make the workplace a better environment for employees. Yet regardless of the technology, studies find that video should be at the very core of the evolving business model. There are a number of ways to seamlessly weave video into the daily routine. Standard communications and messaging, live event streams and training tutorials are good ways to do so. And as more and more companies adopt the technologies of the digital era, video will become only a greater part of global commerce.

Businesses are adapting to the times
The business world is changing as the global workforce becomes more involved in the digital revolution both in their own time and at the office. Smartphones users now regularly use the devices for video, social media is a common form of communication and collaboration at the workplace is evolving alongside these developments, according to Information Age.

The news outlet noted that these technologies are most effective when they blend with the personal behaviors and working habits of employees. When business leaders are working with human resource and marketing departments to devise their employee engagement strategies, they would be wise to remember – it’s the people who matter the most.

“We have found that people do their best work with technology that adapts to their way of working and personal habits, not the other way around,” Wim Stoop, the senior product marketing manager with Jive Software, told the news outlet. “This is because it’s not just technology and processes that build businesses – people build businesses.”

While business leaders may have a difficult time choosing from the vast array of digital workplace technologies, employee preferences could serve as a guiding light.

“The most successful companies know that capturing the best of what every person has to offer – through technology that adapts to employee work styles habits – results in a unified workforce, clearer business processes and fewer headaches for IT,” Stoop told the news outlet.

Michigan workplaces foster innovation
The Detroit Free Press reported that employees in Michigan from a variety of sectors are at the forefront of innovation, leading to a more satisfied workforce across the state.

“I think the story here is we’re actually happier in just about every area this year,” Niki Reid, a data scientist with Workplace Dynamics, told the news outlet. “Michigan is one of the leading regions in which employees feel they are generating new ideas.”

A statewide survey rated workplaces on the number of employees who are conducting meaningful work, have an important say in the company’s direction and are properly recognized for their time and effort.

“We’re seeing a mix of new people with new technology and people who have been here forever with new ideas,” Jeff Aronoff, the executive director of the D:hive, a business development center in Detroit, told the news outlet. “Innovation is hard to measure, but we’re certainly seeing it.”

As businesses not just in Michigan, but all over the world further develop their digital workplace strategies, they will consider a large range of employee engagement tactics. If they’re doing it right, video will be at the center of their plans.