There are many outlets and applications for video communication in the business world. Companies have successfully used these deployments for training, advertising, educating, onboarding and coaching in many different industries. Even schools and other public institutions have found the value in recorded enterprise messages meant to spread the ideas and ideals of various groups, making them a widely accepted form of networking and collaboration.
However, not all firms are making the best use of these deployments. Entities that fail to implement far-reaching strategies like social media integration or open employee portals for video review are cheating themselves and their personnel out of the full value that enterprise video solutions can deliver. Identifying the various elements that make up the most successful implementations may help these struggling organizations to better tune their own offerings so that they and their staff can get more out of these tools.
Intricate media management needs
The Huffington Post wrote that companies should first focus on getting their video inventory in order. Managing and monitoring video deployments can help administrators take note of which messages are most widely viewed and shared. This should indicate to owners what channels they should be pursuing with spreading their corporate communications. For instance, if internal media are most commonly reviewed from employee self-service kiosks, businesses should work on making these utilities more widely available in workplace-owned infrastructure. If, though, there are a majority of hits coming from mobile connections, companies should consider upgrading their streaming and enterprise video portals to ensure that latency is kept at a minimum. The best way to do this, the source stated, is by integrating metrics right into the resource that people use to access the recording.
Creating a comprehensive software solution for video hosting is something that premier video merchants can help businesses obtain. These tools track hits, create daily feedback and help companies ensure that their messages are being viewed by the people who need to see them. Integrating these solutions further with in-house performance management and employee tracking can also correlate how much time is spent on a training video, for instance, if a certain staff member shows ongoing trouble with that subject area. As a powerful coaching tool, video communication can help enhance the overall understanding that individuals have of certain workplace protocols, making enterprise video solutions an ideal enhancement to training and employee improvement initiatives.
Give your people what they want
What can help even more in getting personnel to accept and engage with video tools is ensuring that the portal they provide personnel is easy to use. Accessibility and latency can be major contributing factors in why corporate video tools go unused, the Huffington Post reported. What’s more, if businesses aren’t creating gateways that allow admittance to portable and mobile employee-owned devices, adoption and usability of video resources may suffer further. Companies need to ensure that their solutions are in tune with what personnel want and the ways in which they want to use these utilities.
The Fort Mill Times reported that a study of employee video portal usage showed that most workers are looking for more streaming and webinar capabilities. They want to feel like they’re seeing important meetings and training sessions in real time, with more than half of all respondents stating they would like to see primary live webcasting and superior upload support in their corporate environments. They also want to be able to create their own recordings and share these messages across social channels, be they private internal lines or as part of a larger corporate social media presence.
The good news for organizations, however, is that the majority of personnel are familiar with video tools and want to see more of them. This is encouraging in that enterprise video solutions are more likely to be adopted by staff members if companies were to supply them more readily and in a more comprehensive, useful fashion. The Times reported respondents were calling for more training opportunities, open lines of communication among various departments and top-down transparency with updates from executive and leadership representatives that personnel may otherwise never get to see.
Creating more outlets for employee enterprise video portal interaction requires remaining in tune with how personnel use their time online and what sort of information they want to see. Since many people are already used to watching and creating videos in their private lives, they understand that recordings can be more versatile and useful that traditional delivery methods for essential information. It appears that it’s their employers who are failing in most cases to provide adequate video communication outlets and opportunities to their staff. Tracking usage statistics, creating better feedback and improving engagement are all benefits of businesses getting more in touch with the kinds of video resources their staff want.