May 31, 2013

Article

Businesses increasingly implementing video for sales purposes

Companies know that they need to be able to get as many people working together seamlessly as possible in order to get the best results from their corporate endeavors. The demands of such collaborative machinations can put a significant strain on traditional lines of communication, however, as the intricacy of projects and the size of business files continues to grow. On top of that, more organizations are making use of remote workers and mobile employees, as well as expanding their operations to far-flung locations around the globe. In order to get all these players working together as a cohesive group, business video tools are essential for creating unified interactions.

Enhancing corporate collaborative channels
Implementing enterprise video tools lets companies impart the right information to as many people as necessary with a single deployment. Video takes away the need for people to be in the same room in order to gain these insights, allowing companies to reuse important messages as much as they need. In this way, employees can view, review and share recordings in a way that makes these tools as useful as possible without losing any of the core message associate with the recordings’ content. In this way, all members of a team can get the same insight and share ideas based on a unified message, making forward momentum on key projects much easier. Instead of having to revisit the basics of a concept every time a meeting is held, personnel can simply watch a video in order to get all the data they need.

What’s more, when a new development occurs, companies can issue an additional video to keep the rest of the team apprised of these changes. Instead of making dozens of conference calls or sending mass emails, a single video deployment can update an entire team in a visual and verbal way, providing even more comprehensive collaboration than using a traditional means of communication.

Using business video for these kinds of tasks is the ideal solution, as Business 2 Community stated. The source stated that using enhanced enterprise-level tools is the best way for organizations to optimize their collaborative capabilities, though making use of public communications channels helps make these messages go further. The source stated that, according to a survey of global social collaborative tools by Avanada, Facebook and Sharepoint are the leading methods of moving business video communication to the professionals who need them most. Though these tools are open for use by the general public, companies can concoct their own channels, networks and dedicated resources in order to ensure the fluidity of these critical messages.

Making use of more corporate channels
The ability for the internet to help organizations collaborate better has been greatly boosted by the emergence of cloud computing in the corporate environment. Business 2 Community stated that using online resources is allowing more entities to increase their internal communication capabilities without suffering the confusion and miscommunication that is common among legacy solutions. Creating a business video that divulges the intricacies of a project lets employees actively access essential information rather than simply reading long updates or PDF forms.

Online Video wrote that the use of these online tools gives businesses a superior way of communicating within the organization, since these messages allow personnel to send their messages well beyond the time and place in which they first create them. These recordings allow for continuous movement of intricate data and essential information, whether to those working in the same office or to personnel involved in a project on the other side of the world.

With heavy interconnected points of information between each node – worker — then we would be more efficient in connecting our enterprises’ greatest resources. For the personal element of that connectivity, video is a key way to connect and communicate,” said Michael Kada of QuantumVerse.

Kada told Online Video that businesses can put corporate video messages to work in a variety of ways within the organization, including as part of onboarding, sales, training and building corporate relationships. The flexibility and versatility of these recordings means that companies can easily gain a significant return on investment for these projects, since they can continually apply them to more personnel, share them across business channels and encourage more adoption of company culture and ideas with a single message. Building more comprehension and collaboration through these resources helps firms see more intuitive networking, speed up project turnover and make sure that everyone stays on the same page no matter where they are.