April 18, 2013


Businesses considering big data in enterprise video deployments

One of the biggest factors organizations are trying to cope with these days is big data. Proclaimed by many experts to be the tipping point in the stability of corporate storage and file management systems, big data has caused companies to scramble to obtain and implement bigger network resources and more substantial computing power. With more files projected to be generated each day, organizations of all kinds need to be ready to accommodate how social media, mobile access, cloud deployments and enterprise video solutions will pile more files on corporate systems than ever before.

While it's true that the challenges of big data are significant, companies have not lost sight of how beneficial these document resources can be. Forming a substantial cache of consumer and internal data gives businesses a wealth of information to review and analyze, producing significant insight and allowing companies to make predictions based on past indicators. Video communication tools provide this same kind of feedback, and for organizations that know how to monitor their recordings' various attributes, learning how and why people watch these messages can help businesses target the kinds of videos they should try harder to distribute.

The Huffington Post wrote that monitoring enterprise video portals lets businesses collect important metrics about viewers. Whether these messages are internal or customer-facing, video analytics allow organizations to see who is watching their messages. This can help companies hone in on mobile users and multi-channel options, home computer-based consumers or workplace group sharing in major networks. Depending on the audience and the acceptance messages gain, issuing organizations can better direct their future video endeavors. If people aren't responding positively to corporate recordings, this is one of the best ways for entities to determine why that's the case.

Demanding file architecture
Of course, considering the file size of corporate video communication on its own, businesses that want to generate a lot of these recordings will need better big data management to house all this data. What's more, in order to gain the analytics power The Huffington Post described, companies will need to implement cloud storage or hardware assets that are capable of performing these large-scale computing projects.

ChannelWeb predicted that the cloud will become an increasingly popular option for firms managing both big data and enterprise video portals. The reason for this is ease of access and monitoring. Unlike solid state storage, the cloud creates an environment where sharing, collaboration and ongoing security control are inherent features of the file structure. These interfaces allow personnel and other authorized parties to view documents, make changes and perform essential tasks from wherever they are, whenever they have the time for it. Such simplicity of use has gained the cloud great adoption rates in the corporate and private sectors already, but the mounting addition of video communication to many business holdings is projected to make cloud storage and management even more appealing as time passes.

Improving latency and streaming times are also benefits of cloud computing, ChannelWeb added. For companies employing video communication portals, this is a significant bonus to regular data management, since loading times can have a significant impact on whether people watch video communications from start to finish. Operating solely in a cloud capacity helps businesses prepare for site hit surges and protect themselves from outages or loss of service. With big data and video pressing down on business infrastructure, having these kinds of flexible, reliable options is vital.