May 10, 2013

Article

Business video tools need to push for more mobilization

As the variety of technology available to consumers continues to grow, so too must the ways that businesses attempt to connect with these people. Not only does this help draw in more revenue, it also provides hardware resources that employees are likely familiar with in order to provide more levels of connectivity between salesforce, management and administrators, as well as in customer-facing interactions. If people are using devices in their private lives, chances are they are familiar with how they work and have already accepted them into their daily routines. This makes deployments in these operating structures much easier to get staff and shoppers to adopt.

Mobilization has therefore become a mounting trend among businesses trying to get the most out of their video communication resources. As the number of smartphone and tablets in the world continues to grow, companies are finding that these devices offer a portal into the lives of their target audiences no matter where these individuals are. That means personnel can watch new corporate culture videos during their commute or consumers can learn about new products and services as they’re walking through a store. What’s more, since employees and customers already own and are familiar with these kinds of video communication tools, companies can feel more confident that investing in mobile video deployments will pay off.

Tracking user habits
ReelSEO reported that a study by BI Intelligence found a growing portion of video communication recordings are being accessed through mobile platforms. The source reported that three-fourths of smartphone and tablet users were willing to watch corporate recordings up to six minutes in length, a similar statistic to that reported by conventional computer users. What’s more, tablet users reported that watching video communication resources was one of the top 10 things they used their devices for. More than 40 percent of smartphone owners similarly reported that they frequently watch videos on these smaller screens.

Since these devices already travel with consumers everywhere they go, mobile hardware can quickly transition from a consumer-only tool to a workplace assistant, transferring these viewing numbers to a commercial purpose as well. With over $500 million of annual corporate advertising investments being directed toward video tools, it’s clear that businesses are serious about getting their enterprise video solutions to work for them.