July 2, 2013


Building relationships requires video webcasting opportunities

Meeting with people face-to-face is an ideal means of judging one another’s character. This is an important step in any business partnership, where numbers alone aren’t always enough to encourage investors to put up money for important projects or in cases where a number of similar offers are on the table. Closing a deal requires talking to a person, which can be accomplished with any phone call, but in many cases, seeing is really believing. In order to build better trust and stronger relationships with corporate partners, organizations need access to video webcasting tools in order to virtually look their clients in the eye.

Fostering long distance relationships
Creating opportunities for investors to see the people in charge of spending and handling their money makes it easier to convince others to spend on the corporation, according to The Wall Street Journal. The source stated that this has been a driving sentiment at Deutsche Bank, a firm headquartered in Asia but with interests and shareholders all over the world. It isn’t possible for the bank’s leadership to go out and meet personally with every CEO or stockholder so as to update them on maturation information, new interest rates and corporate performances for the quarter or year. It also is too impersonal to simply issue a press release or send out an email. Finding a more engaging way to interact with clients is essential for firms like Deutsche, where establishing a strong rapport with existing investors could help pull in more money from these outlets or encourage other interested parties to get onboard with the organization.

“A virtual investor conference is the smartest path to meet individual investors on a global scale,” said John Viglotti of PR Newswire. “Building shareholder confidence with an investor who is 7,000 miles and twelve hours away is no easy task. Using video as a shareholder communications tool allows potential shareholders to ‘look a CEO in the eye’ and better gauge their passion and candor. For investor relations, video can be a very transparent media.”

The source stated that the Deutsche Bank webcast will allow individuals to interact with representatives from the corporation in virtual booths, giving them a host of information to peruse following the event. Creating media to go with the webcast could help sway potential investors and make current shareholders feel more confident about how their money is being used. These sorts of deployments show that organizations care about the people who support them.

Creating outreach networks
Using enterprise webcasting tools allows financial information regarding a business to be divulged completely and concisely in a way that lets investors and partners see exactly who is running the show. The flexibility and transparency this offers organizations has made it a popular part of many corporate meetings, inviting their shareholders in to watch and see how discussions go and what the newest analytics show about business performance.

Making investors more aware of all the internal workings of an organization can also help make them feel more reassured about spending money on a firm. Broadcom recently announced it would host an interactive webcasting event for its viewing audience that will include consultations from industry analysts to reinforce the solvency of the organization. What’s more, the firm is inviting investors to participate via conference call in order to get their opinions heard. This multi-channel event shows the full flexibility and usefulness of corporate webcasting technology, allowing businesses to connect more completely with their shareholders.

Deploying long-term interactions
What’s more, with webcasting solutions, companies are able to better-manage their interactions with partners and investors. At the close of each financial quarter, hundreds of organizations host their own sessions, conferences and business video webcasts in order to reach out to people. However, with so many different firms running their own informational sessions, there may not be a way for each investor to catch every session live as it’s happening. Webcasting tools give organizations the option to generate recordings of these events and host business videos online for later use.

This also gives future investors the opportunity to go back and review these meetings, helping them make the same important investment decisions that current stockholders already have come to using similar tools. By being able to see those in charge of the organization and judge each person’s character, people may be more likely to spend money on a company. In order to determine whether one firm is safer to invest in than another can come down to how easy it is for individuals to see and hear what these organizations’ leaders and CEOs have to say.