March 8, 2013


Building better internal bridges easier with video communication

People need to be on the same page when it comes to intricate work tasks. What’s more, forging lines of communication between individuals can make it easier for them to work together and get things done quicker and at a higher level of quality. Modernization of work spaces, though, has created a business world where people may not always be able to meet face-to-face or may never have the option to do so.

Forging bonds between coworkers, even those without direct physical access to one another, is becoming more of a pressing matter for organizations all over the globe. Resources like video communication have been found to be quite useful in bridging these gaps, creating more well-informed, inclusive office spaces even when some team members are operating from hundreds of miles away at times. Such solutions also help save money in a variety of other ways, making them popular additions to corporate enterprise IT solutions.

Improving personal interactions
ReelSEO stated that video communications are now being used in a number of areas where face-to-face meetings were previously the only way to express such ideas. The source reported that everything from training materials to consumer product information has made its way into this format, providing short, succinct video packed with high-quality content. Such options create a clear impact and provide targeted insight regarding specific topics, making it easy for consumers, – both public and internal – to select the messages that are most pertinent to their needs at the moment.

The source stated that team networking was one of the most successful initiatives that video for business is now tackling. These communication tools allowed everyone from executives to customer service representatives to connect on individual messages and gain the same information regarding these topics, keeping everyone on the same page. This expedites the adoption of new corporate policies, sharing of upcoming changes and helps to engender a more connected feeling within the organization as a whole.

“Internal communication is a challenging area for any communications professional,” said Julian Morgan of LexisNexis, according to the source. As a leading database provider, Morgan explained that LexisNexis uses video communication as one of its primary tools for spreading information in a unified, rapid way throughout its many offices. “Workers are focused on their own roles and rarely have time for company newsletters… Our internal videos have been warmly received as a new and innovative way of engaging and communicating with internal team members.”

Finding broader use
GigaOM added that internal messaging is being used in many business capacities, improving safety and security while cutting down on costs in a variety of industries. Everything Lubbock, a Texas news outlet, reported that Lubbock County police departments recently integrated video communication tools into jailhouses and courthouses to reduce travel time and prisoner transfer risks. The move, according to the source, would save the region a considerable amount of money on fuel, security and manpower. It also makes the jail facility itself safer for everyone and limits contact between prisoners, staff and guests, Lubbock County Commissioner Bill McCay told the source.

Outside of the penal system, other organizations are taking advantage of the flexibility and cost savings that video communication can offer. GigaOM commented that social media outlets and online streaming services were seeing new waves of innovation that allow users to interact with video content in an entirely new way.

For instance, the average online video length could soon see a drastic reduction. Twitter is launching a service called Vine, which will allow users to create and upload video communications limited to six seconds in length at a time. Facebook is similarly working on a system that will allow registered users to create video mail messages – just like phone voicemails – for friends and contacts that are not currently online.

Creating a new sharing culture
While both of these services currently allow for video sharing, they don’t host their own recorded information. Just as private companies have been using public deployments in the past to host their corporate messages, all content exists within the constraints of online deployments managed by a remote third party entity. Now, similar to the aforementioned Facebook and Twitter options, organizations can create, host, control and share all their corporate messages in order to create a unified projection of their brands. What’s more, they can facilitate greater collaboration and share more internal information with coworkers without worrying about leaks or having videos intercepted by outside entities.

Adding more flexibility and utility to video communications could mark the beginning of a new era in the way organizations move and grow. Even when people are working in a total remote landscape, they can still get to know their bosses and coworkers on a visual basis, seeing their faces and hearing their voices, all while getting the same kind of informative, high-quality experience as those who work in-house.