October 31, 2014


Build better internal groups with targeted video communication

The world of business communication is constantly growing more diverse and complicated, thanks to telecommuting, increased user range, mobile deployment and globalization. With each of these factors comes a lengthening of the gap physically and emotionally between employees, thereby creating a correlated gap with employee engagement.

Fixing this kind of retention wound is both necessary and difficult to do, as many leaders aren’t really sure how engagement impacts their bottom line. The fact is, as Real Info Systems News wrote, the more a worker feels the company cares for him or her, the better that person’s productivity and output. By the same token, flipping the engagement switch creates a similarly negative feedback loop.

Addressing concerns
Yet as a recent Gallup study showed, about 70 percent of American workforce is struggling with some degree of disengagement. At the same time, 25 percent of businesses showed that they were seeing better output, profit and customer relationship management. All those with positive reporting also saw fewer retention and injury issues throughout 2013.

The key is to focus on communication and interaction, as Gallup showed. Only about 40 percent of survey respondents even knew what their employers stood for in terms of goals, culture or community values. So what could they be thinking about their own relationships with these businesses?

That’s why it’s so critical for companies to come up with robust and well-defined programs for engagement. Video for business is easily among these resources, as it generates a visual and auditory connection directly between viewers and senders. It allows people in remote business environments and telecommuting positions to still feel a personal connection to those in the office. And it grants personnel at every level of the organization, both internal or working outside the corporate office, to gain an audience with senior executive and administrative associates.

Identifying opportunities
Making engagement central to the corporate experience remains a top method of making business operations reach greater levels of excellence. In other words, the more that companies focus on tools like video for business that generate superior connectivity and flexibility, the easier it is to see positive outcomes.

This has been the case for several small businesses, as Personnel Today stated. These organizations, including Fossil, Horder Healthcare and Hymans Robertson recently earned the Oakleaf Employee Engagement award for firms with less than 1,000 staff members. The outcome was achieved not just by determining what people wanted, but how to give it to them. That’s much the same as networking video communication not just to be effective, but also to reach people in ways that work and have meaning for them.

In the case of these businesses, many chose to invent centralized engagement programs that focused on communications and collaborative problem solving. Others actively asked employees to give feedback and personal insights into how situations could better be handled on a daily basis. Whether that means new software or better methods of outreach by management depends on the company in question, but in every case, interaction was of primary importance.

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Strengthening presence
The best way to ensure that people are always able to make the date and keep an appointment is to be certain they have use of video for business. While these may seem more like accounting and accountability concerns, they’re also central to video communication and employee engagement.

That’s because it’s easy for firms to lose track of what staff members want, especially when they’re not actively able to interact with individuals. It’s better to offer people a solution that fits their communication styles and time tables, thereby ensuring that each person will be able to optimize input when given the chance.

Forbes recommended creating a means of letting several people watch the same content at once. This creates a parallel learning experience that results in better feedback patterns, as there’s already a built-in audience for feedback and interaction.

Group events are a great way to build teams, but they may rely on scheduling that doesn’t fit the needs of the few. That means even if these people attend, they won’t be engaged in the content. Instead, video for business should allow individuals to tune in when it’s best for them, even if it means creating more message boards and focus groups to ensure that there’s plenty of feedback from every team member and employee.

Creating solutions
The way to do that, as Forbes noted, is through recurring interactions. Holding regular video communication updates ensures that there’s a way for people to always know what’s happening and keep up with the changes happening throughout corporate operations. The end result is more transparent, communicative and engaged workforce.

With the help of video for business, it’s easy to get around such issues that might otherwise detract from how people interact with one another. Creating an open time table and generating ongoing updates for business employees means that engagement can occur when staff are optimally ready to tune in and absorb messages.