October 1, 2014


Breaking down barriers takes enterprise video communication

There’s a great array of different businesses, sectors, markets and corporations trying to take advantage of video for business. These tools are known for helping companies knock down traditional barriers to enterprise engagement, as they allow for timely, accurate and thorough transmission of all kinds of information.

Considering the diversity of data, the range of network spaces these files must encounter and the availability of security to which they must be available, it makes sense for corporations to seek out digital transmission systems for this ground-breaking content. Enterprise video communication in the business landscape is therefore increasingly important to how well companies can expect to function, as these outlets continue to expand and influence more enterprise operations.

So how is a firm supposed to overcome traditional blockades on business video communication? The easiest way is to ensure that systems are fluid, connected and ready to go. That way, when employees, clients or investors need these solutions, it’s simple to gain access or stream information as needed.

Judging the gap
The first thing that companies need to determine in overcoming traditional communication issues is just how bad the schism happens to be. In some instances organizations are small, incorporated or active enough to engage everyone without a more dramatic solution. However, this is an unusual circumstance.

Insurance Business Online stated that video for business is an increasingly important element in the communication and collaboration landscape, no matter what kind of industry is trying to use this technology.

The thing is, people are constantly being overwhelmed with the volume of information they have to deal with on a regular basis. It’s up to organizations to make their content unique and compelling, engaging and interesting enough for people to share this information on their own or at least to stay tuned in for the entirety of a video communication effort.

There’s only one problem – people are unable to see what’s happening on the consumer end all the time, while viewers may themselves feel disconnected. Fortunately, video communication provides a visual verbal and image-based connection to each person who sees the content, thereby making it easier to draw in and keep people engaged.

The source noted that there are a variety of reason why video communication media may be more appealing than traditional kinds of interaction. Some of these reasons include:

  • It’s simple
  • It’s easy
  • It’s shareable
  • It’s customizable
  • It’s ubiquitous
  • It’s timely
  • It’s short and succinct

All of these elements help to make video communication more compelling as an acquisition and engagement tool among enterprise leadership. As the source noted, it’s the diversity, simplicity and uniqueness of video for business that helps it become all of these things simultaneously without running people down or turning off corporate success.

“Video works in that regard because it’s a way of turning a message into something quite simple that is easy to share on the intranet or through email” said Matt Taylor, video producer for The Explainers. He told the source, “It appeals to millennial audiences and younger folk.”

Boosting connectivity options
Part of what makes video communication so compelling for businesses is that it’s unique, interesting and offers different ways of sharing enterprise knowledge. Unlike written or visual-only methods of transporting knowledge, enterprise video solutions provide a new way of linking people to the content that’s most important to their jobs and the wellbeing of the organizations that employ them.

That’s because, as Med City News stated, video for business does something that no other form of corporate communication can manage. Enterprise recorded content is capable of forging an emotional relationship and response between viewers and issuing organizations. That means people are invested in businesses in a diversity of ways that lends weight to the complexity of information dispersal.

What’s great about this system, the source detailed, is that it’s so good at expressing complex and sensitive matters. By removing the obstacles to comprehension, it’s much easier for organizations to gain a grasp of what they need to deal with. So too are personnel empowered by this clarity of information.

The source stated further that engaging and entertaining audiences is the best way to ensure their attention, lock in viewership and guarantee durability of message over time. That means whether someone already works for a firm, just got hired or happens to come onboard a decade down the road, the same content is still viable. By eliminating issues like causality, miscommunication and lack of timeliness, it’s easy for enterprise video communication to break down all sorts of traditional barriers.