August 18, 2014


Break business boundaries with better video communication

Creating a cohesive and easily accessible network for free communication, collaboration and idea sharing is integral to fluid corporate practices. But how can companies foster such an environment while also giving employees more flexibility? How should they generate their own growth and global image in a way that actually makes an impression? And is there a way to put more human and personal communications in the palm of every person’s hand?

The answer to all of these questions is yes, and the tool providing these responses is enterprise video solutions. Organizations need to make use of this tool now in the global age more than ever, as Bloomberg Business pointed the modern landscape isn’t just about spreading the word, it’s about making a connection.

Focusing on range
In any corporate communication environment, there needs to be levels of interaction and engagement. Planning such a strategy effectively means breaking it down first into its key areas and then determining how best to build on, with and ahead for such solutions.

Some of the major areas to consider are:

  • Inside – People in the corporation talking to other people in the business.
  • Outside – Internal personnel communicating with clients, investors or advertising
  • In-house – Interactions with people who are in the same office or share a physical workspace
  • Remote – Can refer to people working from home, in an office around the corner or across the globe, to people on handheld devices in the same retail environment or even to reps meeting with clients in a third-party location.

The level of diversity grows from here, yet even these four classifications show that the kind of engagement strategies that may have worked in the email or memo era may no longer be effective. Video for business links all of these systems and people together by providing a face-to-face interaction no matter which environment an employee, client or consumes inhabits at the time of making a connection with corporate content.

And unlike written material, enterprise video solutions provide more than just information. They offer the kind of interpersonal link that makes businesses stronger.

Adding boxes
It’s becoming clear that the old classifications for communication aren’t effective in the modern workforce landscape. Global presence is being facilitated through networks, mobile apps, social media and cloud environments that have blown open the door on how firms can engage with their audiences.

It’s time that organizations took advantage of that. As Business 2 Community stated, much of what pushes people to action is the emotional value and impact of interactions. A video for business can deliver both verbal and visual cues that encourage strong, passionate and dedicated responses from personnel. Pictures or text on their own can’t compare in terms of emotional clout.

Business 2 Community added that it’s much easier with video communication to also take into account the context in which people will view recordings and tailor content to fit target audiences. Some of the most effectual elements of communication remain the overall impact it makes on people and the outlets that are used to transfer it, but each of these aspects can create problems in the overall way in which content is received.

Breaking barriers
The importance here is to remember that there are always set audiences watching, but even in these planned groups, there can be some issue with how organizations tailor and deliver their content. That’s a result of the expanding global market, wherein corporate communication is no longer just an inside or local objective.

As Business 2 Community noted, there’s a growing range of different services and ideas that can help expand the ways in which corporations can interact with their viewers. Whether it’s online, by phone, through text or in the cloud, each of these various channels makes for a more complex or far-reaching network engagement.

The most important point is, Business 2 Community commented, each audience can have a different reaction to the information and video communication provided. Heightened risk means superior opportunities for some firms, while others may worry about how effective their face-to-face interactions can be with a digital interface.

But that’s where the difficulty of a global audience becomes very clear – different nations, peoples and social groups think of various commentary in diverse ways. It’s important that personnel are being catered to in a way that fits their cultural norms.

Erin Meyer told Bloomberg Business that leaders need to figure out how to work and adapt in various business styles. It’s important to think about how organizations interact with personnel in different nations. As companies become more international, it’s necessary to think about how to start, fill and finish a conversation.

Being aware of simple communication issues can help business leaders and enterprise video solutions come up with better methods of talking to and engaging with varied audiences. Understanding how this visual interaction can reduce misunderstandings or lack of trust and help smooth collaborative working environments.