The Boston Celtics recently completed a deal with Comcast that will allow the professional basketball organization to expand its enterprise video capabilities. The franchise will use advanced network systems from the telecom to support robust video functionality and bandwidth-intensive video transmission.
The system will be used, in part, for traditional communications and telecommunications, but also to send video files and similar content between the team's administrative offices in Boston and its Waltham, Massachusetts, practice facilities.
Jay Wessel, vice president of technology for the Boston Celtics, explained that one of the greatest benefits of this system is that it integrates the communications and data networks.
"Thanks to Comcast, we have integrated our phone systems, as well as our networks," said Wessel. "We need to quickly process a great deal of game video on a daily basis, sometimes from as many as fourteen different games from the prior evening, which requires a significant amount of bandwidth."
In this case, Comcast is providing the core IT infrastructure needed to support video for the Boston Celtics. However, this move begs the question, "Is this a model that other businesses can follow?"
Many companies do not need to have their phone and data systems integrated or have the type of communications architecture in place that professional sports franchises require. However, the video functionality made possible through the advanced telecom network can be an asset to any organization. The problem is that many businesses cannot afford to put that much money into adding bandwidth to the network. In many cases, it is more cost efficient to make the network smarter to support video needs.
Upgrading the backhaul network has definite value, but implementing a video-specific network solution, such as an enterprise content delivery network, is vital to getting the most out of the bandwidth that is available.