May 1, 2013


Boosting enterprise video solutions with best deployment options

There are plenty of options for enhancing communications at the corporate level. Many of these require data migration, new software deployments and a variety of hurdles that personnel may have trouble adapting to. Not everyone is familiar with how a cloud storage gateway works, how to interact with virtual HR software or how custom in-house social media outlets are meant to benefit them. Searching for hardware and software that best compliments user knowledge and needs is the best way to encourage adoption and rapid conformity within daily operations.

That's why video communication is such an easy addition to many workplaces. The majority of computer users are familiar with video tools, even going so far as having made, uploaded and shared these messages themselves in a private setting. This ensures that, when launched in the corporate infrastructure, enterprise video solutions may achieve a better audience than other software deployments.

Finding the best communication options
Consider the matter of sales onboarding or management training options. When putting these into a digital dashboard tool, companies may enjoy a substantial benefit in cost savings for digitizing their educational opportunities. However, if personnel don't know how to use these written sources or electronic media sufficiently, companies may not get the best return on investment they possibly could for these applications. Using a video communication tool can alleviate these concerns.

Deploying corporate video in existing systems can help organizations overcome the financial and comprehension issues that are common among other kinds of deployments, BizTech Magazine reported. These tools show and tell people how to use new software, carry out specific process and learn new material. Considering the ease of access these tools provide employees of all kinds, it also ensures that everyone will be able to stay on the same page regarding corporate offerings, since miscommunication can be removed from the picture using enterprise video solutions.

"Video…is fundamentally changing the way people interact and the way work gets done," said IT and communications expert Tamir Hardof.

At the same time, BizTech warned that organizations need to be careful to create a unified video presence. In some cases, at the onset of enterprise video launch, companies may have a varying level of quality in terms of content and overall production values. These discrepancies can discourage employees from watching training and informational materials that they perceive as having lower overall value. Even if the material included is superior, if the video itself looks poor, doesn't stream properly or is hard to hear, companies may lose their audience before they've even said a word in the recording.

Creating better communication outlets
The source reported that a study by Forrester Research has the potential to increase uniformity and comprehension in the business environment, so long as it is deployed properly, and the instances of adoption are constantly continuing to climb. The research showed that, by 2016, at least half of all IT personnel will have video communication resources available to them in order to assist them with regular job processes. This will be fostered by an increasing reliance on video tools in the private sector, making personnel more familiar with recording tools and interactions than written methods. Due to the ease of use and communication, these assets may see even greater adoption as part of enterprise video solutions, the source stated.

Channel Partners Online wrote that businesses are already making more use of scalable video solutions in everyday activities. While Forrester showed only 15 percent of IT personnel currently have access to enterprise video platforms, Channel wrote that an IDC study between 2011 and 2012 found video statistics around the globe are growing at a much more substantial rate. The source pointed out that companies are spending more time generating video resources each year, creating training materials, sending important internal and marketing messages, as well as improving overall relationships with all viewers. As more companies see the value of video tools, so too does IDC forecast the total market value of video resources will continue to grow. Much of this expansion will rely on organizations finding the benefits of recordings as they apply to their own operations, a matter that will become clearer to them as they see other entities and their competitors engaging video solutions more often in their own operations.

Globalization is an important factor for firms of all sizes to consider. Cloud and mobile integration have made video communication tools available to businesses and consumers the world over, making it an appealing option for getting corporate culture and product data to a much broader audience. With more video being viewed every day by a broader range of people, the value of recordings should become more obvious to organizations of all kinds, spurring further adoption in coming years in a wide array of business structures.