May 2, 2013


Boosting corporate connectivity options facilitates better video delivery

One of the most important things to consider when implementing enterprise video solutions is how companies intend to get these messages to their audience. There are many tools that businesses may want to consider for getting these resources out to consumers or sending them to personnel, and a large part of what options companies should select will likely boil down to who corporations want watching them the most. In-house hosting is a viable solution when entities plan to use videos as training and corporate culture reinforcements. Broadcasting them as advertising or brand awareness  tools may require resources that help increase online streaming to a variety of different recipients.

Increasing the signal
When businesses expand the audience, they also need to increase their transmission capabilities. Enterprise video portals help entities reduce latency and grant access to these recordings for multi-channel users and a diverse array of operating systems that consumers may use to access these messages. Even in the corporate setting, personnel may be using a wide range of cloud, mobile and traditional tools to review video communication. That means that enterprise video delivery tools should be sufficient to handle a large number of various devices, software and connection speeds.

Cisco announced that it will be increasing its bandwidth capabilities to help staff and customers get better access to the organization's video communication tools. The company said in a press release that it will offer enhanced connectivity tools to its clients as well so that those trying to use enterprise video solutions will be able to do so with less latency and more performance. In order to do that, Cisco recently launched a new line of high performance wireless networking tools designed specifically to boost throughput and upload times, as well as handling much greater volumes of incoming data without any of these files experiencing significant slowdowns. As the source stated, this will allow businesses using Cisco's enhanced offerings to increase their video reliability, reaching a much broader audience on a spectrum of different devices. Even mobile enterprise video is more functional for companies that have integrated better delivery assistance like this.

This has made video communication a popular product for new and small businesses. The affordability of video tools has allowed these kinds of entities to quickly and easily connect with more people, and as The New York Times pointed out, lets companies get feedback from their clients that they can then use as testimonials. On top of that, as companies start to put up feedback, it will generate more buzz about the company and increase the value of these recordings. With so many different ways to implement portals, this makes it an ideal solution for companies just starting out.

Ease of access and better usage
Creating easy to use video portals for consumer and staff purposes therefore require fluid enterprise video delivery options, since so many different users will likely use them once companies start to offer them. As the organization grows, too, businesses will need to be able to scale up their options and handle more video access requests. That means that a basic video tool will need some advanced support and management options for future cultivation, including reducing latency and boosting metric feedback.

One small business may soon experience that sort of rapid expansion and stress on their video tools. Parks Coffee, a small, privately-run entity in Texas, recently put out a video about how the company was originally founded. The recording has become an internet hitting, getting it plenty of views and shares within the first day of it going live. The Beaumont Enterprise wrote that the company has been expanding its presence through the Houston and Dallas areas, and this recording is the latest effort to jump start that process.

Organizations trying similar tactics will want to be mindful, however, that adding innovative video communication to their sites will slow down the user experience unless they have a dedicated enterprise video delivery system. These assets help ensure that bandwidth remains sufficient and that recordings don't lose people before they even begin due to streaming issues. With so much potential to increase brand awareness and boost revenue with video tools, companies must be certain not to miss out on new customers by failing to offer them a quality streaming video experience.

The same goes for companies like Parks Coffee in terms of personnel support. With more stores opening regularly around Texas, providing onboarding, training and internal video communication will see higher demand. If staff can't watch these messages reliably, it can result in disconnected customer experiences and dissatisfied staff members. Providing a better enterprise video solution that doesn't get weighed down by users will facilitate better accessibility and unified workforce.