August 1, 2013


Boosting communication and collaboration with enterprise video solutions

As more network options become available to organizations, the ways in which companies can put their data solutions to work makes it easier for corporations to keep all their personnel in the loop. Collaborative solutions allow companies to keep all of their staff members apprised of new developments, emerging trends and breaking news within the organization. Because the speed and fluidity of delivery on these resources has a significant impact on how well messages are received and communication accurately conveyed, businesses seeking out the best ways to network with their employees have been turning more to enterprise video solutions. These assets allow corporations to make optimal use of new connectivity capabilities, both in terms of network speeds and visual relationship management resources. By delivering timely video content to personnel on a regular basis, firms can build better social networks while also providing the most accurate and efficient business updates.

More broadcast capabilities
The use of video tools as part of corporate communication has taken a positive turn in the last few years as more collaborative options become available. These resources include better streaming options, faster internet speeds, increased video reliability and a greater amount of understanding about how the technology functions among most personnel in the workplace. Where 10 years ago the skills gap between video savvy employees and inexperienced staff members may have been significant, today’s video consumer market is putting recorded messages on every PC, laptop and mobile device. That means that the workforce is primed for video content and better technology implementation at the office, which in turn makes it easier for businesses to boost their collaborative capabilities through video deployments.

The influx of consumer skills and devices in the work environment has seen increasing amounts of impact across different market sector, as Gadget Magazine reported. The source stated that the integration of bring-your-own-device (BYOD) programs has been making it easy for organizations to put video communication assets into enterprise video portals that personnel can access from their smartphones or tablets. Workforce mobilization through BYOD has allowed companies to generously expand their technology flexibility and increase the range of both personnel and enterprise video solutions just by allowing employees to use the tools and knowledge they’ve gained by using consumer goods and services. With a majority of members of the workforce already aware of what video is, its benefits and how to use it, the leap from traditional training and email announcements to recorded coaching sessions and webinar reviews has been expedited in some corporate settings.

Reaching more audiences
Gadget pointed to the ease of use associated with video communication tools for their success in the business world. The source stated that there are always complexities to data deployments like streaming video and hosting recorded content, but the key to making these resources widely popular within the business setting is to ensure that employees never see the intricacies of these processes. Streamlining video offerings through easy-to-navigate enterprise video portals and targeted delivery tools ensures optimal adoption for these resources. By getting more staff members to participate in video options, collaboration and coordination are vastly improved with miscommunication and lack of engagement are summarily eliminated.

The use of video communication resources is increasing all the time thanks to this flexibility and usability that businesses and their personnel recognize in recorded offerings. An infographic from Ploycom and Wainhouse showed that there is an increasing amount of everyday integration of video products into regular business activities. The source showed that, of more than 4,700 companies surveyed, more than 90 percent of organizations stated they use their video tools to boost efficiency and productivity. One-fourth of all firms stated they use video each day and more than one-third stated that video solutions play an integral part in weekly operational requirements.

Bridging network gaps
As more corporations continue to add enterprise video solutions like hosting, portals, streaming and sharing options, the reach of collaborative business tools will help make these entities more accessible to one another. Forming bonds with other entities allows companies to increase their own innovation capabilities while making a better name for themselves in their particular industries. Joining forces with other businesses allows each company to benefit from the expertise of the other, making both entities better for the experience.

The infographic pointed out that only 20 percent of all corporations currently have enterprise video solutions that allow the kind of flexibility and communication capabilities they need in order to reach all personnel or other organization with their recordings. That means there’s plenty of room for putting more video options in meeting rooms and data infrastructure. Boosting the level of collaboration and innovation will require adding these kinds of data resources, while keeping the process as smooth and simple for employees as possible.