January 7, 2016


Boost office communication through video

Written text is becoming an ancient path for communication with every passing year, while video is gaining more popularity by the minute. Important decisions are often made through emails and memos within a company, but the message can be lost in translation. The improvement web applications have had in recent years makes video streaming a viable option for a multitude of situations that may arise in the office.

Remote employees
The advancements in technology have paved the path for telecommuting to become a mainstay. While it is a great approach to improving concentration and balance between life and work, collaboration can be an issue that usually requires employees to go to the office. According to Global Workplace Analytics, roughly half the workforce is employed by a company that allows for some aspect of telecommuting.

While conference calls and emails serve their part in providing quick communication, companies can benefit from an enterprise content delivery network that supports applications that allow for a wide range of video communications in the office:

  • Video calls: There are a number of applications available for employees that support video streaming. Many of these provide a means for telecommuters to interact seamlessly over the web to collaborate on different projects. Some support live streaming from a desktop, which can bridge the gap for employees not able to make it to the office for a project. As the number of telecommuters rises, these tools will become incredibly important for companies to maintain consistent communication more effective than a group email. The consistency these programs provide make them a favorite among office workers to collaborate on work, but only when the company’s intranet supports it.
  • News broadcasts: When the CEO wants to make an announcement, they will sometimes create a live broadcast to deliver it to a large corporation. A problem arises when the company’s network can’t handle the stress being put on the infrastructure. This results in videos that stutter and freeze, and take longer to buffer than they should. Ultimately, employees may miss the message because they are forced to sign off of the network because of connectivity issues. Using an enterprise content delivery network enhances the quality of the stream by removing the stress from the network. It also accounts for remote employees who want to watch the event from home or those who miss the session and need to watch the archived video later.
  • Training: Employee training is now being sourced through video by many companies. Companies solely dedicated to creating these videos for online distribution have started popping up and finding success in the field. The videos allow for autonomous training exercises that save the time of certain people within an organization, and shift training sessions to an on-demand style.This isn’t possible, though, without a network that can handle the added stress of distributing training videos. Remote employees can tap into training exercises through the company’s website off-site, but if they can’t watch them then there’s no point in having them.

On-site workers
According to Engine Creative, 93 percent of internal communication professionals see video as indispensable in the office. It can cover a wide range of areas, including live news streams from executive management, presentations, training exercises and the all-too-often-embedded YouTube videos that find their way into emails.

The company intranet is responsible for a large part of employee engagement, but without a stable network that can handle hundreds of people accessing video, while at the same time another hundred sending emails and using the Internet, the content can miss its mark. Employees won’t watch the video if it takes too long to load, or if they manage to sit through the buffering, they may not remember important information or be able to see slides that require high definition.

Video communication is the wave of the future, and it is necessary to ensure reliability on a company system to efficiently use it. If load times are slowing the company down, consider sourcing an ECDN and free up the network for text-based communication, rather than overloading them with both.