July 25, 2012


Bandwidth analysis important when developing video programs

Corporate networks can be slow for a variety of reasons. Sometimes work activities need a great deal of bandwidth, sometimes a few data-rich applications are hogging data throughput and on some occasions employees are using the network for non-work functions that get in the way. When developing an enterprise video strategy to support employee engagement and other operational goals, businesses have to consider the full scope of networking issues and identify how much bandwidth and what supporting systems are necessary.

A recent Computerworld report detailing real-world stories of IT departments emphasizes this issues, as it tells the story of one businesses that made a few new hires and noticed a lot of employees complaining about slow internet. So the organization ordered more bandwidth from its service provider. Workers still complained. A few upgrade cycles later the IT department began wondering how the staff could actually be using all of this bandwidth. It quickly analyzed the network and realized that data throughput issues really were a problem.

The organization made another upgrade. Once again, bandwidth was used up immediately, the report said. This time the IT department performed a deeper analysis of the network and found that usage patterns were a major issue. As each bandwidth increase was announced, more workers decided they could listen to music while they worked and watch non-office-related high-definition video during their lunch breaks, using up all the bandwidth.

Finding success with a video solution is not just about ensuring the company has enough bandwidth to support corporate content, it is also dependent on understanding how workers use the network and ensuring the solution is capable of fitting within operational processes. As a result, a deeper analysis of the network is often needed.