January 6, 2014


Advancing video communication brings businesses forward in 2014

Companies need to be able to reliably interact with their employees. In cases where these interactions are limited, there can be serious problems with miscommunication, connectivity, relationship management and project control. There are considerable efforts being made in many organizations to remedy these issues, but the bottom line often lies in companies overcoming the crises set before them in ways that generate enhanced understanding among different levels of the corporation.

The presence of more diverse data systems in the corporate landscape is making it easier for organizations to tap into enterprise video solutions. These assets make it easy for companies to promote their messages, integrate teams and generate more interest in ongoing topics of discussion within the corporation. If these resources weren’t around, businesses would have to rely on older methods of interaction like email, phone calls and instant messaging to try and replicate the speed of engagement video can offer. However, none of these tools can rival the effectiveness and multichannel usability of video communication.

Engaging audiences
That’s what makes video such an appealing option for organizations moving forward into 2014. Instead of relying on all the older ideas of interaction, entities can engage their audiences with quick, concise and comprehensive tools that provide personnel with all the insights they need in one sitting. Enterprise video solutions generate more opportunities for people to interact with corporate messages, encouraging additional interest in established policies and projects. In the coming year, with more companies looking to more staff members to the cloud and establish remote office options, it’s going to become increasingly essential for organizations to improve their connectivity tools.

By building more established lines of communication, it will be easier for companies to ensure that their messages are getting across. Enterprise video portals make it simple to track how messages more, who sees them, how long they’re watched and measure the total amount of engagement these services likely generate.

With companies far more likely to be engaging in remote work opportunities and promoting more mobile options, there’s going to be a significant shift in how video communication is used. According to No Jitter, bring-your-own-device and cloud-based interactions are likely to generate much more conversation in 2014 than in the past. These tools make it easy for organizations to allow their staff to set their own schedules and personalize their work experiences. At the same time, these assets are also providing new access to enterprise video solutions that may not have existed in the past.

Moving toward more mobile, portable toolsets allows companies to ensure that their messages are received anywhere and at any time that personnel want them. Generating clear and thorough enterprise recordings is therefore one of the most critical elements of providing superior video outcomes, with employees at all levels being able to benefit from these assets. Even those using videos in the future will be able to find common ground and practical applications, as some things like onboarding and HR practices are less likely to change over time. In the end, this helps grant video communication much greater longevity and a bigger return on investment in the corporate landscape than older methods of interaction.

What’s more, the source indicated that recordings will help open up the engagement landscape by offering these tools to personnel of all levels. That’s because tools needed for creating recordings continue to grow more affordable, putting them within reach of all types of personnel. The end result is a system where collaboration and integrated work environments are easier to establish and maintain, even if employees are distanced considerably from one another.

New talking points
PNJ Online added that the ownership of enterprise video solutions will help companies not only generate more dialog, but will also allow businesses to establish more concrete narratives regarding the culture and goals of an organization. Instead of relying on print media or set ads to tell staff members what to drive for or partners what matters to a business, video communication will permit companies to generate more timely updates and keep an accurate picture of the organization’s goals and projects in mind.

Video communication will also help businesses overcome accepted limitations of interaction. PNJ pointed to New York mayor Bill de Balsio’s uncommon strategy of having his daughter address the public through an enterprise video deployment about certain issues in her life, opening new lines of communication and helping the public engage in different methods of thinking about set problems.

Companies can also generate these kinds of feedback by throwing open the gates to video communication and allowing personnel to have their say. The end result is a network that is more engaged, responsive and loyal to the organization. It also promotes more responsibility among staff members, as it’s harder to shirk something said in a video and allows for people to see how others really work. The rise of video communication will have a significant impact on how future corporate infrastructure is shaped, both from inside and without.