October 2, 2013


Addressing corporate culture through video for business

Organizations must be mindful of how employees and business partners view them. Creating a positive image of a corporation in the minds of the firm's most important assets and producing favorable consumer-facing impressions means that it's more likely these entities will continue working harmoniously together in the future. Those companies that fail to address their target audiences fully and adequately run the risk of alienating individuals, thereby putting their own corporate success at risk.

Addressing the brand image and corporate culture of an organization is key. By producing materials that accurately and fully reflect the values, goals and ideals of the firm, everyone in receipt of these enterprise video messages gets a total picture of what they should expect from the issuing business. Such powerful recordings need to be engineered carefully, as a miscommunication in this capacity could create long-term negative side effects for corporations.

Creating a strong start
As Forbes stated, it's wise to hone in on the roots of the firm and create content that talks about where the organization came from. This provides personnel and partners with an in-depth look at how the organization got to where it is today. Such biographical pieces grant the brand a more human face, allowing video viewers to forge stronger relationships without ever interacting with another person. A strategy of this kind helps companies save money, increase visibility and produce more positive business outcomes.

When constructing this deployment, it's important to keep certain guidelines in mind. Enterprise video communications regarding the roots of the organization should be short and to the point, reinforcing the most important aspects of the firm and building on the basic tenets of where the corporation came from.

It's best to present a positive, professional image of how these beginnings came to pass, Forbes noted, meaning that on-camera talent should be well-dressed or fit the demographic the video is meant to appeal to. What's more, there needs to be a similarly themed backdrop for these messages, thereby creating the right tone for the entire piece. In this case, the video deployment is meant to embody the brand essence and corporate cultural basis of a business, so setting the right tone is key.

Taking the first steps
As an introductory deployment, RIS Media reminded readers that it's wisest for a firm to start out simple with its video for business resources. Specifically, set a goal as to what these recordings are meant to achieve and come up with methods of reaching those targets through the use of video assets.

Enterprise video solutions can be expensive to produce and distribute, so it's important that companies take into account how they want to curate and disseminate their final products. Creating a dedicated video portal can help ensure that all viewers are getting a quality experience, reducing latency and boosting throughput, but this can also be an expensive venture for a small business. Cloud-enabled video tools and mobile resources are on the rise, so entities need to prioritize their message delivery solutions in order to keep audiences engaged. Otherwise, if an employee or client clicks on a link and has to wait too long, it's likely they might navigate away from the recording without ever watching.

In order to avoid losing out on investments in enterprise video solutions, companies need to careful investigate what they want to accomplish through these recorded means. The use of video is on the rise, helping promote companies of all kinds and raising awareness of even the most obscure firms. Creating a biographical piece about the brand identity and corporate values of a business is a major primary step forward for many entities.