February 18, 2014


Address video communication concerns for better results

Businesses need to bridge gaps between various staff members, but sometimes traditional boundaries can be worsened when the solutions put in place to remedy them actually result in more friction. If companies aren’t aware that such problems can arise, it’s more likely that organizations will encounter them. Therefore, it’s wise for firms to keep themselves on top of new technologies and video communication resources so that they’re always making positive headway with their interactive deployments.

Here are some of the problems that organizations encounter regarding video for business, as well as answers to how to avoid or remedy these concerns. Be sure to look at internal operations as they stand in your company to see what fits and whether these ideas could help your video team or employee base with improving collaboration and engagement.

Not enough face time
The trouble with video calling and traditional conferencing is that it lacks the personality of a face-to-face interaction. When people aren’t able to tie their interactions to a single person, they tend to think of corporate communication as a very nebulous thing that isn’t interested in individuals, but rather the financial goals and overall benefit of the business. Companies need to find a way to overcome this lack of engagement, and enterprise video solutions have come a long way in mastering that issue.

According to TechRepublic, eye contact has been a major issue for enterprise communication. Video for business allows companies to issue recordings that bear the face of a person involved in the message he or she is delivering, thereby making these transmissions more organic and personalized. In addition to that, adding eye contact enhances the connection that people feel to the speaker, creating stronger connections between personnel even in remote work environments. It also helps businesses expand to meet rising demand for mobile and cloud-supported video communication.

Poor quality video performances
Even companies with the best network connectivity may fall prey to the pitfalls of poor video encoding and weak enterprise video portals. These organizations need to be mindful that not all delivery methods are the same, so reviewing deployments for quality on a regular basis is essential to maintaining the strength of video communication in the corporate landscape.

As Streaming Media Online wrote, businesses should be aware that the way they see recordings in-house isn’t always how they appear to viewers. What’s more, if the resolution or production quality of a message is poor, people won’t be as willing to engage in these transmission. Companies need to ensure that they’re using the best equipment and encoding processes so that all of their video communications are clear, crisp and professional in appearance.

Crossing the streams
Enterprise streaming media is a big part of the growing video for business movement, as Pioneer Press reported. However, as more people try to access these outlets, so too does the stress on corporate delivery systems rise. If businesses aren’t using the best network solutions or have the right prioritization settings for sufficient streaming needs, it’s possible that bad quality and transmission will deter more audiences than it attracts.

Unlike the problem of poor video quality, video network options determine how smoothly messages move from the corporation to the viewer. As Pioneer Press wrote, checking software settings and viewer experiences for consistency and usability makes for a long-term, healthy video for business relationship. When employees know their recordings will run clearly and smoothly, it makes it easier for them to engage in the content. On top of the that, the source added that it’s important to ensure that enterprise video platforms can handle a variety of recording formats and endpoint demands. Flexibility is key to retaining audiences and ensuring that people get positive take-aways from recorded content.