June 10, 2014


Adding the right technology makes video communication more effective

The presence of video for business makes it much easier for organizations to connect various members of workforce with one another in ways that help save money and enhance overall employee engagement. These viability and success of these assets is strongly linked to the quality and kind of tools that businesses choose to support.

In many cases, that means companies are pushing ahead with acquiring new solutions and adding them to the corporate landscape, sometimes without even ensuring that these options are actually what companies need. It's important that leaders make an effort to understand not only what their workforce can benefit from, but also what's most useful to corporate video communication as a whole.

Learning the options
There's a whole smorgasbord of tools and technology available in the modern business landscape that can help corporations make better use of their employees, recordings and other various deployments. Some of these assets are ideal for storage and recovery, while others are more attuned to portability and network integration. Balancing various options in order to create a fluid, functional system is the ultimate demand of many a business leader, but such a goal requires careful planning and implementation to accomplish.

One of the first steps, as Tech Radar stated, is learning about what kinds of technology are best suited for the enterprise landscape and which are best suited to video communication. While some companies want more face-to-face interaction, others are more focused on benefits associated with other aspects of the video communication and streaming media landscape.

Some of the biggest factors involved in the decision-making process for video acquisition may include:

  • Cost of deployment
  • Travel expenses
  • Ease of access
  • Renewable capabilities
  • Life span of content
  • Face-to-face engagement opportunities
  • Connectivity options
  • Current infrastructure capabilities

Choosing the omni-present
In the digital world, as Tech Radar explained, there are a variety of different hardware and software options that can make firms more or less flexible. One of the biggest contenders for the top spot in terms of usability and implementation is cloud computing, a technology that creates always-on storage and accessibility infrastructure. What's more, this solution delivers on many of the best capabilities that corporations need in order to implement superior video communication.

As global infrastructure grows more diversified, cloud computing is offering corporations a unifying factor in terms of storage and availability of critical information. This allows for easier transmission, sharing and interaction among video for business users, as there's no slowdown in requesting or viewing important content. What's more, it's easy to differentiate between different services and solutions that are offered in the cloud landscape, so companies only have to choose what they really need for firms to succeed.

Expanding territory
There's another technology that goes hand-in-hand with the face-to-face assistance cloud computing has to offer the video for business landscape. Tech Radar showed that mobility solutions are making a big difference in how corporations create, cultivate and curate their data assets over time, as well as helping to provide access to these resources in a more diverse and dynamic business environment.

Not only does mobility help break the boundaries of traditional interaction, it also assists business leaders with increasing custom work environments and distribution of workforce in an increasingly dynamic enterprise landscape. The source noted that more than 60 percent of companies are adding video communication and enterprise streaming media platforms to their operations so that it's easier to connect portable tools like smartphones and tablets to the cloud infrastructure of video for business.

Focusing on features
By channeling the positive elements of enterprise communication assets into the best software and hardware options available, it's easy for companies to create a positive environment in which their personnel are free to set their own schedules without risking connectivity or comprehension errors. This is largely facilitated by better implementation and superior understanding by leadership of what companies really need in order for their engagement strategies to succeed.

As Social Barrel stated, the most useful and reliable video communication tools help companies create, edit and share content in meaningful ways that assist with the overall goals and messages of the corporations as a whole. Providing interaction opportunities on the go and in ways that best suit individual needs means that more people are likely to engage with these assets, while costs can be lowered through reducing demands on clients, infrastructure and employees in order to make use of these tools.

There are a wide array of positive outcomes companies can experience, but some may matter more than others. As the source noted, the top benefits are often:

  • Reduced environmental impacts
  • Lowered enterprise expenses
  • Enhanced productivity
  • Improved collaboration
  • Decreased costs for communication

By promoting positive outcomes with video for business, it's easy to improve overall engagement and interaction between different members of personnel. Focusing on what best assists with improving enterprise operations can increase the likelihood of video communication success.