June 27, 2013


Adding live and streaming options increases message visibility

Businesses put a lot of time and effort into the content their videos carry. These recordings represent a significant investment in human and financial resources that are meant to carry the weight of the professionalism and expertise of the firm that produced them, as well as the personnel who work there. Creating a perfect enterprise video solution requires attention to detail and in-depth knowledge of the products, services or ideas being discussed, and putting these videos online allows a huge audience of people to participate and benefit from their content.

Branching out resources
What’s more, these kinds of deployments make it easy for people to share in the discussion than ever before. Holding a live event makes the content covered only available to those who are able to be in attendance. This severely limits how many individuals can participate, either due to time or space constraints. Putting these meetings online can offer more opportunity¬†for people to join in and watch, as well as taking down geographical barriers so that viewers from around the world and experts at other organizations can also have a say. That still limits people though based on when they are available and what time a conference is held, especially when people are trying to tune in from various time zones.

The perfect solution lies in creating business video streaming options that harness the power of a meeting or corporate video and places it into an always-live capacity. This can be achieved by recording every important meeting and placing it online, allowing people to tune in and participate in conversations even years after the actual meeting took place. Through the use of enterprise video portals, companies can host and deliver these messages at high speeds and with great accuracy, allowing essential corporate data to remain available for years to come.

Increasing video options
Video communication is swiftly becoming one of the most popular mediums for online and interpersonal communication, GigaOM revealed. The source stated that a recent Visual Networking Index showed that corporate users, consumers and business clients are all increasingly turning to streaming and video webcasting for their video needs, and that the volume of recorded information being watched each week continues to rise. That’s both in terms of total viewership and in comparison to other forms of online media usage – compared to social networking and other methods of interaction, video communication is expected to be the top means of connecting with others by 2017.

There’s also potential for new services to break the video field wide open. GigaOM wrote that Internet-to-TV connections were becoming increasingly popular with consumer-end products, meaning businesses that choose to integrate this technology into their own operations would be able to view recordings more easily on television rather than computer screens. This level of comfort and familiarity could help boost video adoption at the corporate level even more than anticipated. By 2017, the number of these connected devices is expected to cause a huge shift in how people view and interact with their information, making TV-compatible corporate recordings a possibility.

Moving new media
As companies continue to ponder the future potential of enterprise video solutions, thinking about the ways in which video signals have evolved could provide significant benefit to businesses trying to shape their next actions. As TV Technology wrote, much of what used to be handled by boxes and encoders is now the centerpiece of server management. These deployments typically cover purpose-built requirements, allowing companies to control the delivery and curation of all the files these enterprise video portals house, hold and maintain in a variety of capacities.

As video servers continue to improve, condensing more operations into smaller application sizes, it’s getting easier for organizations to consolidate their long-standing video libraries into always-on digital reference centers. At the same time, file sizes continue to increase and the number of switches between storage, platform, delivery system and final viewer is making throughput times jump skyward. Businesses must be sure to avoid high latency in their video streaming resources, or else key viewership could be lost.

This means that companies may want to look into cloud hosting or other means of making content more flexible. For others, the future may lie in mobile deployments instead. Many employees already carry smartphones and tablets with them at all times, even while out of the office, making corporate video communication on smaller screens an intuitive leap. Though these seem like divergent areas, the focus companies take will need to serve as a reflection of the clients they serve and the things their employees want most. In order to get the best performances out of personnel and attract dynamic buyers, businesses should always be looking for the next step in competitive, innovative technology and the advances that will make their collaborative endeavors more successful.