August 9, 2012


6 ways to get the most out of enterprise video

By Kevin Crayton – VP of Product Management

Enterprise video solutions are complex at the foundational level where the underlying technologies that support viewing are managed. However, video has to seem simple to end users, or they may be quick to dismiss the solution because it gets in the way of their day-to-day operations. Creating the illusion of simplicity within a video program is dependent on blending the right technologies and processes into an accessible platform. These six tips can help you support complex video setups while retaining simplicity for end users.

Unify video solutions – Many companies are already using video in some capacity. Whether they entered a plan on a whim, use an internal social media solution to foster streaming solutions or are using intranet systems to support basic video functionality, it is not uncommon to see a business using video on some level. But a well-realized enterprise video platform can engage employees more completely than a piecemeal solution. It is generally easier to find success when all a company’s internal video options are unified within a single architecture.

Analyze the network – Identifying how much bandwidth is available on the network and how much will be needed for video is fairly simple, but deeper analysis is necessary. You also need to understand how larger data packets will impact throughput and how usage patterns could create content delivery problems. Deep network analysis can enable a better end-user experience.

Create excitement – Getting employees who are busy enough with their day-to-day workload to embrace an optional service that is not necessarily a key part of their operational role is not easy. But developing meaningful content that workers care about, integrating user-generated video and live streaming major events offers considerable value for organizations. As a result, companies should use internal marketing efforts and similar measures to generate excitement surrounding the video solution and get employees to embrace the technology.

Find a champion – When introducing almost any new technology in a business setting, organizations benefit from having an executive or other business leader who is willing to champion the solution and talk to workers about how much it can improve their day-to-day lives. Change is rarely easy in the enterprise, as most people want to find what works for them and keep things going well. Convincing employees that new solutions will help them and getting them to support the technology is a key part of finding success with video.

Use pilot programs – All of the planning in the world does not guarantee success; it only helps it along the way. When it comes to the highly complex network architectures that support video, this is especially true. How your network will route data packets and how that traffic will impact other aspects of operations can be extremely difficult to predict solely through analysis. As a result, it is often helpful to run small-scale pilot projects with video in specific departments before going to a large-scale program.

Find the right partner – Video can be difficult to work with. If you have the right partnership in place, you can not only get the technology you need, but also the advice, flexibility and security necessary to deploy the core IT systems that support video in the most cost-effective manner.

While there may be plenty of things that make video challenging, the benefits are revolutionizing how companies engage employees and operate on an everyday basis. You can get the most out of video by combining technology and operations to fuel innovation and engage your workforce.