August 20, 2012


5 steps for using video for employee engagement

By Rob Nunes – VP of Marketing

There are many reasons a company may want to implement an enterprise video program, ranging from improving internal collaboration to upgrading employee training. However, almost all of these reasons for using video boil down to a single overarching theme – employee engagement. Whether you are training your employees or helping them communicate better, the end result is a more engaged worker.

Establishing a system that focuses on engagement, but still delivers on other areas of emphasis depends on combining a variety of technological and operational strategies. By following this five-step plan, you can set a solid foundation for a video system that fosters employee engagement.

Step 1: Analyze the workforce

If you want to have success using video to engage your workers, you have to know your employees. This can be a difficult process because you have to have multiple layers of understanding. First, it is vital to know how comfortable your workers are using video technology. Will a significant number of employees want to create their own content and feel left out if they can’t? If so, you need policies that enable such functions while providing organizational oversight. Will most of your workforce prefer reading emails or leaving messages via voicemail over video, even though video is shown to more effective? Then you will need to target these workers to help them become more comfortable with video content or to solve any problems they may have with video.

On the second level of knowing the workforce, you have to understand how employees get the job done on a day-to-day basis to tailor the plan to process-level needs.

Step 2: Analyze the network

When you understand what you need to match video to your workers, it is time to begin making video work with your network. This can be a technically challenging process because you have to do more than just look at how much bandwidth you have and how much data throughput you expect the video content to need. You also have to look at how the data travels through the network, the size of data packets compared to what is normally sent through the network and take measures to prevent dropped data packets and similar problems.

Step 3: Establish a pilot project

By starting with video on a small scale, you get to see how it impacts the network in actual use, what users like and don’t like about the system and adapt the plan to make the initial test group, which should represent the entire workforce, happy. When this happens, you have a set of individuals who can then go into the rest of the organization and champion the video platform. This has a few positive ramifications. First, these employees can train their peers to make the most of the video solution. Furthermore, it also shows that video is not just something management wants to tack on to operations and make workers deal with.

Step 4: Market the solution when bringing it to scale

When the solution is first released to the entire organization, it is vital that you market it effectively to get the attention of workers. Creating excitement on the part of employees will make it much easier for them to grab on to the solution.

Step 5: Don’t just plug it in and leave it

Getting off to a great start is key for employee engagement, but you cannot just get going and then leave the system to develop as it will. Move forward with strategic internal marketing and policies that encourage continued video use and help the program become part of everyday operations and culture in the office.