July 21, 2015


5 creative ways to use video in business

Video is a big part of modern life. We post videos on social media, stream them on our mobile devices and, of course, entertain ourselves with television and films. Businesses can use video in lots of new and creative ways as well. Companies can teach potential customers about their products and services using enterprise video solutions, and they can also use them for internal purposes to educate staff on relevant business concerns. Watching video can be much more engaging than reading lengthy documents or just listening to audio. Accordingly, here are five creative ways to use video in business:

“Use video to show customers how to install, upgrade or operate products.”

1. To educate potential customers about new products
Retail consumers today like to research products online before they buy. Much of this research is done on mobile devices. Usually, this involves looking at product specs, customer reviews and testimonials. However, because most mobile devices can stream video, consumers now also watch videos about products they are interested in. If you operate your own retail business, you can review your products using video. Offering your customers the option to learn more by watching short clips that go over product specs, use and pricing may prove to be very beneficial. You can upload these videos to your website’s product pages, and you can also make them available to watch on tablets at your store. If you have sales personnel that have particular expertise in one product area, you can also capture their knowledge on video and share it with your customer base. These clips do not have to be promotional in nature – instead, you can simply show customers how to install, upgrade or operate products. That can involve explaining to customers how to assemble furniture, install software or prepare a meal. As long as the videos are punchy and informative, they have a good chance earning you some customer loyalty, as people will appreciate the extra information you are giving them.

2. For recruiting, interviewing and hiring
If you need to recruit and hire new people, you can make video a part of the process. If you ask applicants to follow certain rules when applying, you can provide a short video explaining what is needed to ensure consideration, pointing out their resume, work experience and education is essential. Many companies ask for a personal statement when hiring executives, but you can allow your applicants to record a short video and send it to you in place of a written statement. By doing this, you will get an idea of how presentable your candidate is before they come in for an interview. This will also enable you to evaluate their ability to be creative as well as their attention to detail. Using enterprise video solutions, you can even conduct some interviews remotely using video. Organizations often have prospective candidates meet a few people at the company – an HR person, a manager and someone in a similar position. To save time, some of these interviews can be done using video conferencing. Additionally, on your website’s careers page, you can have current staff members explain the skills needed for certain jobs as well as highlights of your company culture. Doing these things could differentiate you from your competitors and give you that modern look that appeals to the younger generation of candidates.

Use video as part of your interview process. Use video to increase customer engagement.

3. To listen to client feedback and get more reviews 
If you look at sites like Amazon and eBay, you will notice that some people like to write very lengthy product reviews, and others only offer a few words and a rating. The difference may come down to the fact that some people like writing and some don’t. For those who don’t like to write long reviews, you could offer them a chance to record their opinions and send them to you. You might learn some things you didn’t expect by giving these people a voice with video.

4. For employee evaluations and performance audits
Evaluating employees is an essential business activity, but it can also be an awkward one. Some people get very nervous before they go into their boss’s office because they know that their work will either be praised or criticized. One way to alleviate some of this stress is to send employees personalized video evaluations first. Afterwards, you can offer them the chance to ask you questions should they choose. In this way, employees will have an idea what they are going to hear before they actually sit down with you. Additionally, for remote workers, using video conferencing for evaluations might be necessary. You should make sure you have the infrastructure to allow everyone to receive a proper evaluation. Being transparent with regard to how you see employee performance is a key factor for keeping engagement levels high.

5. To share business accomplishments with staff
Some companies have the ability to coordinate town hall meetings and share relevant news, business accomplishments and other operational issues with staff. Others find it more difficult to get everyone together in the same place. Regardless, it is very important for businesses to let employees know where the company stands in terms in the market in terms of performance. Enterprise video solutions can be very helpful in this area. If you need to communicate important updates with staff members, you or members of your executive team can film and share videos explaining organizational progress. A video from the CEO will surely not go unnoticed and will help establish the idea that good business is rooted in partnership and collaboration.

In the end, there are countless other applications for video in a business setting. If you think outside the box, you can devise even more ways to use enterprise video solutions.