By Rob Nunes – VP of Marketing
Businesses are turning to enterprise video solutions for a variety of reasons, but getting the desired results from a video program is dependent on ensuring that employees are able to make the most out of content. To accomplish this, organizations have to ensure that the video systems are deployed in such a way that they align with day-to-day processes. Otherwise, workers could end up becoming frustrated by video as something that just gets in the way. However, if content is well integrated into everyday activities, workers will be more likely to embrace the content and take advantage of its capabilities.
Ask workers about their days
One of the best ways to ensure that video integrates well with employee activities is to ask them how they spend their workday. There will probably be a great deal of variety, but you may find, for example, that many employees tend to have meetings in the afternoons and have more flexible time earlier in the day. This would make morning a good point to release new content because workers will be more likely to be able to adjust what they are doing to watch the video. Similarly, companies can identify if workers tend to be busier in the beginning, middle or end of weeks. This kind of research not only provides factual information about employee trends, but can also give you a sense of when employees are stressed over the course of an average day and when they may be more relaxed. Taking advantage of this knowledge can make it much easier to get individuals to embrace video.
Use video for helpful information
While executives and other business leaders will likely consider town hall meetings and other events as highly useful, the average worker generally looks at these types of events as worthwhile, but also gatherings that get in the way of their day-to-day work. To get your video program started, it is often better to avoid top-down mandates within the meeting structure and focus instead on content that workers will find especially helpful. Town hall events and other meetings are an ideal use of enterprise video, particularly webcasting, but they are not always the best way to get a program started.
Get the average worker involved
If you have an employee going out into the field for a special project, ask him or her to bring out a camera and take some footage of what is going on. If there is one thing that workers do tend to find especially useful, it is the opportunity to take the things they do every day and present the tasks to their peers so they can get the job done more effectively. Having a field worker show how the work done back in the office contributes to actual customer interactions or sales efforts can be gratifying for employees and help the solution mean more to workers.
Make sure the network gets the job done
One of the worst things that can happen when trying to reach employees with video is to have them get excited about content only to have it not work properly. Dropped data packets, latency and similar issues can be major problems with video content. If the network is not equipped to overcome these problems, the solution can end up irritating workers more than it helps them, creating problems that are not easy to overcome.
The potential benefits of an enterprise video platform are significant, especially when it comes to employee engagement. However, leveraging these gains is often dependent on being able to ensure video is delivered in such a way that it fits within workers’ days.