January 29, 2013


4 key steps to succeeding with business video

Video success is all about content. For a business to invest and develop a successful strategy with enterprise video, it needs to consider the content it wants to provide to employees and ensure that that the content is of the highest quality and delivered in a cohesive manner. According to Business 2 Community, video is a great addition to content delivery because it’s engaging and “humanizes” the company. However, there are steps that have to be taken before a business can launch its enterprise video solutions.

Business video is often unscripted
One thing that a business has to understand is that not all video uses are scripted. if a company utilizes video webcasting to broadcast or record meetings to general employee viewing, it has to ensure that the environment supports unscripted filming. People moving about or talking over each other or generally doing things that wouldn’t happen in a scripted business video can disrupt the flow of the video. As such, the company needs to ensure that the room is adequate for filming needs, the camera is in a good position where individuals wont walk in front of it frequently, and other factors.

Use high-quality equipment
If you are looking to implement a successful enterprise video solution, you must minimize equipment issues. If you plan to record hours of footage every week, don’t buy second-hand or lower-quality cameras. Also, invest in the right editing software to ensure high-quality playback. Most importantly though, you must have a network infrastructure that supports video. Without a quality video content delivery network (CDN), employees won’t get the full benefit of video. Network solutions may require extensive work, but they can provide benefits outside of webcasting that make them worth the investment.

Test, retest and optimize
Testing environments, equipment and quality is essential to success as well. By testing equipment, the network and the environment used for filming, a business will be able to ensure everything is optimized for when it actually begins to use the video. Test shoot a normal meeting in the intended environment and ensure audio is clear and the camera is in a good position. Make sure the network can deliver large volumes of data to multiple recipients at one time. It’s better to take the time before launch to ensure everything is working as intended than have numerous mistakes as employees attempt to use the system.

Just do it
Perhaps the most important thing to remember is that you cannot succeed unless you try. Despite all of the previously mentioned tips, there is no reason to over think video implementation. Launching a strategy after an adequate amount of prepping and testing is the only way to make sure it works. Commit to the project and integrate video into normal, everyday operations content, and you’ll start seeing results sooner rather than later.