September 27, 2012


4 common reasons why businesses turn to video

By Rob Nunes – VP of Marketing

Enterprise video programs are becoming more common among businesses of all sizes, as the potential benefits of the program are significant. When used effectively, video can deliver a considerable return on investment, despite the complex networking technologies that are often needed to support video properly. As more companies implement video solutions, a few key motivating points have become clear.

Employee engagement
The consumerization of IT is creating an environment in which enterprise employees have more control over how they use technology in the workplace. In response, IT strategies are increasingly dictated by consumer computing trends that workers bring with them into the office and begin using to improve their productivity. As video streaming solutions have become more popular in the consumer sector, more businesses have realized that they can use the technology to better engage their workers and keep them connected to their work. Investing in an enterprise video platform that includes the ability to support user-generated content is especially beneficial in this area, as such solutions spur creativity among the workforce and help employees feel valued.

Reduced travel expenses
As business models shift away from keeping large numbers of employees in the headquarters and more toward spreading the workforce out in branch offices, communications needs change. Projects that require regular interaction between workers in different offices can be fairly common, but achieving success with these solutions requires regular meetings between team members.

Having workers travel to a central location can be an expensive process, depending on the location of the offices. However, deploying a video solution that includes webcasting can allow the team leader to establish a virtual meeting, present the information that needs to go before the group, and use chat and other social functions to enable collaboration within the event. This allows for a productive and engaging meeting without the travel costs of gathering in person.

Internal messaging
When CEOs and other corporate leaders want to talk with employees about company strategies, there is little they can do but hold a set of town hall meetings in an attempt to get everybody involved in the process. This often means dealing with a complex schedule and can lead to workers missing out on the event because they couldn’t make a scheduled time. Video offers the ability to webcast those meetings, making it much easier to involve as many people as possible and improving the overall quality of the event when compared with other methods of including employees who cannot attend the meeting at the location where it is being held.

Better training
Getting new workers accustomed to the tasks they will be expected to perform can be challenging for businesses, regardless of the technology they are using. But deploying video for training allows management to be less involved in the process. This does not mean that the personal interaction necessary for training no longer happens. Instead, managers no longer have to teach individuals to complete menial tasks that they can easily learn through video. This provides a more immersive form of training than written instructions. Furthermore, video content can be used to educate experienced employees as well, empowering them to improve on a continual basis.

With video becoming a more important form of communication in a variety of sectors, businesses stand to gain a lot by implementing new solutions. By aligning video with operational requirements, companies can not only get the most out of the technology, but also improve workforce-related operations.