November 2, 2015


3 ways video can empower your employees

Engaged employees are extremely valuable. Empowered workers take engagement to another level. Engagement is key because it ensures your employees understand the company’s culture and are motivated to work hard within broad corporate goals. Video can help companies create this type of work environment by providing accessible content that helps workers feel connected to the company. A message from a C-level executive, for example, means much more when employees are seeing a face and hearing a voice than it would if they were just reading a letter. Video is key here. However, at some point, companies need to go beyond engagement and work to also empower their employees. Video is valuable here as well.

Empowerment is key because it lets your engaged employees seek out ways to perform better. They can watch training videos to solve operational problems they are facing and take on tasks that go above and beyond the call of duty. These empowered workers take productivity to another level and help organizations maximize the value of their employees. Three ways an enterprise video strategy can empower your workers include:

1. Make training accessible
A video on demand strategy will put training videos in the hands of your workers. If an employee needs to figure out how to perform a task that isn’t normally part of his or her job, all that person needs to do is click on a training video. The video will take them step-by-step through what they need to accomplish, giving them a more accessible way to get information. Comparatively, an employee trying to make sense of written instructions can easily misinterpret information and end up struggling to pick up key information.

Video is an extremely effective training tool because it can show and tell employees how to complete a task, making it easier for them to quickly take in the information and move forward. Having ambitious workers step up into new tasks can be incredibly valuable for businesses. It can prevent productivity gaps from emerging and help companies identify workers who are capable of identifying needs and taking the initiative in solving them. Video makes all of this possible.

2. Engage multiple learning styles
Some people learn best by reading. Others do well hearing somebody tell them how to accomplish a task. Still others need to see an activity before they are ready to try it out themselves. On-demand video accompanied by transcripts can hit all of these learners, making it easy for diverse employees to get the information required to step into something new. If you want workers to step outside of their comfort zones, you need to make the process of doing so as simple as possible.

3. Create an expectation of autonomy
Many businesses want their employees to be the type of people who are wiling to step outside of their strict work role and help the organization. However, creating a culture in which employees are consistently looking to take the initiative and contribute to the business can leave workers motivated to find ways to improve consistently. Video serves as a catalyst for an operational climate in which employees are willing, and able, to work autonomously. You don’t want your workers to need to track down a manager or supervisor every time a problem comes up, and video gives them a constant resource when they need to solve a problem.

Empowering your workers comes down to giving the tools they need to step their work up to another level. Enterprise video strategies foster a culture where workers have the resources and motivation they need to feel empowered and strive for greatness.