November 24, 2014


3 ways to improve on boarding with video for business

Bringing new recruits into the enterprise environment allows companies to increase their effectiveness, growth options and overall pace of everyday activities. The on boarding activities that follow need to be delivered quickly, succinctly and with as much effectiveness as possible.

Learn more about enterprise video content management.

Video for business can implement these endeavors with far more ease and efficiency than other methods of communication. That’s because they can be reused time and again during the on boarding process, ensuring consistency among new and existing staff. It also ensures that companies are able to save time and money, providing these resources to staff as soon as they enter and keeping it available for as long as they need.

Here are three great ways to improve the on boarding process with video for business. There are many more, but these are the top options in environments where comprehension and timeliness are essential:

Start immediately
As the saying goes, there’s no time like the present. As soon as people are brought into a business, on boarding should begin immediately. Commencing the process as soon as possible means that there’s less of a chance for personnel to get the wrong impression or start off on the wrong foot. Once that happens, it can be difficult to change courses or help people unlearn specific modes of action.

To make a compelling video for business case in the training environment, it’s important for companies to create these solutions with the final goal at the forefront of the educational end of things. As The Financial Brand stated, if the outcome is as simple as giving staff the necessary insights to run everyday workforce management solutions, they should work backwards from this situation and think about all the pieces that go into that equation.

The source added that it’s important to come up with ways to get people engaged from the start, or else they run the risk of immediately depleting people’s motivation to work in a certain place. Whether that calls for incentivization, better design options, enhanced communications for feedback or better interaction with leaders, video for business relies on its ability to quickly and effectively deliver core content to target audiences.

Make an impression
It’s hard to always get something to stick with people these days, especially considering the range of video for business and public recordings that are currently available. The issue there is that not all the content is really vital to compliance and corporate consistency, so there’s a tendency for non-essential messages to become more memorable than the most dire of warnings or announcements of risks.

As Producer Online stated, there are even farms that are having luck in using meaningful, impactful video for business to increase the consistency and performance of their personnel. The source pointed to a hog processing facility that served as part of a farming establishment, where animal rights activists had recorded some of the animals being abused.

In order to show incoming and existing personnel the seriousness of this matter, the company actually decided to integrate the content into their training regimens.

“We’re using this as an opportunity to improve our delivery and performance standards,” said Western Hog Exchange chairman Brent Moen. “Everyone in the chain has to take responsibility.”

No matter the intensity or requirements of a position, all personnel are expected to act in a professional and compliant manner. Making a big impression on incoming employees sometimes means making a major statement, but video for business can help get these messages across in an informative and constructive way.

Pacing is important
Some people may forget the quality of a recording in lieu of getting all the necessary content across. But for video or business, especially in training situations, rushing the matter simply won’t do. It’s important to think about pacing, positioning, tone and inflection. Otherwise, viewers simply won’t be able to get engaged.

Much of what people say is visual as opposed to verbal. This is why video communication is so effective compared to other options like text or pictures. It combines all of these options into a single presentation that’s comprehensive, both in terms of message and the way the information is presented.

There are ways to sabotage this content though, as Business 2 Community highlighted. Specifically, if a speaker in a recording is rushed, seems unnatural and doesn’t leave room for commentary on the viewer’s part, it’s likely that the recording won’t go over well. What’s more, if those in charge of the message don’t pick a consistent theme, they’re likely to confuse or upset audiences into ignoring content.

It’s important to also spread out recordings so as not to overwhelm watchers with too much information at once. By taking breaks and splitting up more complicated topics, it’s easy to keep new workforce engaged. This is particularly critical in training environments, where all the data is new and unfamiliar.