November 16, 2015

Article

3 things employee engagement plans miss when they don’t include video

A funny thing happens when many new technologies emerge – skeptics tend to think that a tech solution is just a fad or gimmick, while early adopters find themselves wondering what they would do without it. The television revolution was like this, as many considered TV just a fad, but before long, it was the center of living rooms and society couldn’t go back. This phenomenon occurs in business with great frequency.

New enterprise tech services tend to get a great deal of marketing hype, and it is easy for people to become skeptical that they will deliver on this promise. In many cases, this uncertainty holds up innovation as organizations wait to invest in new solutions because they are wary of their ability to create meaningful value. However, many technology systems do end up delivering value, and companies that get on board fairly find themselves wondering how they got by without the solution.

Enterprise video strategies that target employee engagement fit within this scenario. The early days of video were met with a great deal of skepticism as corporate leaders often wondered how video would really make a difference. Sure, the potential value points were clear, but many of them were abstract and difficult to measure. Now, many of the companies that have been using enterprise video strategies find themselves unsure of how they could go back to how things were. If you’re still among the skeptics, consider these three benefits that you’re missing by not investing in video as part of your employee engagement plan.

1. High levels of attendance at company meetings
How many times have you tried to jump through scheduling hoops to get as many people as possible at a meeting, only to have many employees unable to make it into the office on the day of the event? Last-minute problems that force employees to work from home, unexpected client visits, snowstorms and similar issues can derail even the most careful meeting plans, but you don’t have to depend on people making it into the office to have a successful meeting.

Creating a live stream lets you maximize attendance at company meetings, and you can make that content available to employees on demand if they can’t attend. By the time you get accustomed to the high levels of attendance at meetings – nobody will have an excuse to have missed the information – you may find yourself wondering how you managed without video.

2. Connections across departments
Quarterly reports, letters from executives and similar documents can go a long way toward keeping everybody in your business informed about what the company is achieving, but they don’t necessary provide personal connections that drive engagement. Many people feel disillusioned about their employers, but they will often have an easier time trusting somebody they have a personal connection with.

Taking video of sales trips, executive messages and similar content lets people get a more personal view of the inner workings of the business. Furthermore, these content types can serve as talking points for workers involved in cross-departmental projects. The interpersonal hurdles that can come with collaboration in a business are a true barrier to engagement. Asking people to work together without giving them context about who they are working with, how they will be able to contribute to the project and what the initiative will mean for the business will leave them apathetic. Providing meaningful connecting points in these groups will ensure workers remain engaged.

An enterprise video strategy eliminates geographical boundaries between employees by simplifying cross-departmental connections. Whether it is using a video to show a support team how their work pays off in the field or having a key leader from headquarters take the time to reach out to employees in a new branch, well-executed video content can break down traditional departmental boundaries in the workplace.

3. Generating excitement
Businesses are facing a growing technology challenge when it comes to engaging workers – they are slower to innovate than the consumer sector. When people start watching TV in a new way, apps start coming out to support that trend. When travel trends shift, service providers change the way they design their solutions. But when business changes, organizations go through an extended series of checks and balances alongside other due diligence measures to make sure they can move forward safely.

This sense of caution can leave employees feeling restricted, as they can’t always communicate with peers in the intuitive ways they would out of the office. Introducing video programs that let workers create their own content and consume information in natural, convenient ways stimulates excitement. Looking at the business as a bit behind the times can disappear as video is embraced and employees can end up feeling much more excited about what the company is doing simply because the organization is keeping up with contemporary communications trends.

As you consider the possibility of enterprise video plans, don’t just think about what you get with video, also consider what your business would be missing out on if you fail to innovate.