July 2, 2014


3 options that make video communication endpoints more viable

The presence of enterprise video solutions has become a staple of corporate operations. However, that doesn’t mean that businesses are inherently using these tools correctly. There are specific requirements corporations need to meet in terms of using, implementing and cultivating a video communication presence.

More than just having access to employees, shoppers, investors and contractors, modern video communication requires that organizations are savvy about how they engage their clientele. The flexibility of recordings in the right setting makes this an easy, appealing and inherent way of handling enterprise video.

Establishing presence
Creating a sound infrastructure for personal use is only the first step. Securing positive outlets and endpoints ensures that companies have a network upon which to deliver quality content. Such resources often include mobile devices, cloud storage and virtualized data management. These tools offer ready resources for accessing video for business, but that don’t maintain the content itself. The next step is actually generating and distributing those resources.

Three tools are most prevalent in video implementation, making huge inroads for firms in terms of how that resources increase video communication presence and availability. By tapping into these different outlets, it’s easy for companies to ensure that they’re making the best impression on enterprise users of all kinds.

Here are the three big resources, in no particular order:

1.) Social media
One of the biggest and most dynamic options currently available to enterprise video solutions is social networking. These outlets, such as Pinterest, Twitter, Facebook and other public offerings provide a captive audience for businesses to proffer their wares, share messages and create more loyal shoppers.

Business 2 Community stated that social outlets are a staple for fledgling and established enterprise video communications alike. This framework of dedicated audiences, sharing situations and engaged content curation make video in the social landscape far more alive and accessible to a broad range of viewers.

What’s more, the source stated that enterprise video solutions help people in all quarters of corporate operations get a better understanding of a brand and business as a whole through video communication. The level of transparency and interaction that recordings present makes it easy for firms to build better relationships, thereby enhancing loyalty, presence and retention.

2.) Cloud computing resources
An always-on infrastructure offers organizations the opportunity to increase flexibility and functionality, with access to important insights, training materials and corporate messages. Saving, storing and sharing information is a huge part of enterprise functionality, but security remains paramount for corporations as well.

The balancing point for many corporations has become cloud computing and similar media. This resource helps companies increase presence and reduce costs in many different aspects of traditional corporate function. Economic Times stated that applications that provide mobile coverage and connect people without traditional video communication slowdowns are seeing more popularity on the global scale. Much of this momentum is due to the clarity and transparency video for business offers in such a fluid atmosphere.

“Apart from being cost-effective, such technology enables us to keep pace with the growing talent requirements by closing open positions in a timely manner,” said Citibank’s Sarab Preet Singh.

3.) SaaS and platform options
Software as a service and enterprise video platforms provide the missing link for many firms trying to find dedicated endpoints and intuitive operations in a world filled with confusing IT options. Instead of having to struggle with a third party cloud vendor, a mobile app or similar operator, companies can instead simply offer their own portal to video for business.

The presence of these kinds of software options is on the rise as corporations come to find more resourcefulness in the solutions they choose to use. Functioning on an as-needed resource level like that offered by Software as a Service tools makes video communication more affordable and accessible to businesses of all sizes. At the same time, companies that choose to own their video platforms and portals outright are able to do so in a more liberating digital landscape.

Looking ahead
ZDNet wrote that there’s more going on these days in terms of upgrading data infrastructure, sharing resources and other business accessibility options. As new kinds of technology continue to make video for business easier to use, more affordable and accessible for all, there are likely to be changes in what kinds of services companies seek out in order to help them better implement their marketing and brand strategies.

Focusing on the kinds of technology and the networks that best fit current video communication will help organizations stay ahead of the trend in terms of meeting sales expectations and maintaining critical dynamics in the workplace. By presenting an IT-savvy workforce, providing better communication options and generating more buzz via social and online networks, companies can increase their viability and generate better word of mouth for their operations, as well as remaining ahead of the curve for future enhancements.