October 8, 2014

Article

3 new places where video communication is emerging

Video for business may be a common sight in corporate environments, mobile apps and other locations, but it’s not limited to these landscapes. Any company with knowledge and desire can innovate with this technology, and many organizations are doing just that.

By expanding instructional, insightful and exciting content to consumers, retailers have seen success with deploying streaming media. In the medical world, doctors can do far more for patients that can’t readily see them. And for the entertainment industry, on-demand videos have taken on more than just a serial usage.

Noting how video communication is evolving in non-traditional settings could give other corporations a better idea of how to move forward with this technology. Let’s look at how each of these industries has put recorded content to work. That way, it’ll be much easier to understand where this streaming information is heading.

Retail
The retail sector has been moving more of its personnel onto the floor and away from traditional point of sale locations by offering them better technology. Mobile devices let customers check out wherever they are, while staff members can easily connect with video communication options that can help them learn on the go.

Yet these options haven’t yet brought video for business to its full fruition. Now, as a recent announcement from Sunoco and VeriFone showed, that time may have finally come.

The two firms have teamed up to provide new streaming media outlets at each of Sunoco’s pumps. These new screens will offer integrated services, giving customers tune-up information and a more user-friendly payment experience.

Offering more than just a fueling service could help draw in more clientele. These kiosks will work directly with the pumps at each station, as well as tracking consumers when they head into Sunoco store locations. The combination makes for a more dynamic, user-driven experience every time someone shops at this fueling station as opposed to choosing another brand. This type of marketing could help give the company an edge, thanks to integrated enterprise video for business.

Medical
There’s expanding access to health care these days thanks to the Affordable Care Act, yet simply extending coverage to consumers doesn’t mean they can make use of it. The cost of copays and transportation can still be inhibitive to some citizens, while others may not be well enough to get to office appointments at all. In other cases, work schedules may restrict access to traditional office hours.

The solution here for doctors and patients alike is to adopt an enterprise video communication software. That’s exactly what Lumed Canada has done, according to an announcement from the organization, detailing its new telemedicine and remote service options. The service will help doctors link up with patients, providing information about blood tests and clinical results, offering advice for certain conditions and generating a library of content that consumers can use to improve their lives, even without actually seeing a clinician.

The service is designed specifically to fit Canada’s remote regions, where arctic weather and vast gaps between snatches of civilization makes it hard for people to always locate a physician. What’s more, since these practitioners are in high demand and short supply, not all doctors can fit in new clients. In order to fill the gap, a video communication option works best for both practitioners and patients alike. That way, doctors can tend to their in-house clients without really neglecting those people who can’t reach these sites or get that level of care in the first place.

Entertainment
People are always on the lookout for a better way to get information and consume content. Especially in the entertainment industry, this has turned into a situation where on-demand, streaming media content, mobile communications and other methods of speeding up the acquisition process has become the biggest factor in the consumer equation.

Streaming Media Online wrote that engaging viewers outside of the traditional media setting has become a new, primary focus of entertainment organizations. Enterprise streaming media has taken on a leading role in what’s driving consumer viewing hours, with channels like UStream and Twitch pulling in millions of viewers for major events and vast amounts of playback content as well.

Webcasting gives hosts more control over how their content is delivered and viewed. It also gives a greater level of interactivity and engagement to users, as it offers the ability to forge a relationship with providers rather than just being passive viewers. What’s more, the addition of social media to these circles has made it a far more compelling service for companies interested in seeing more responsiveness from their target audiences.

As all of these instances show, video for business is increasingly driven by what audiences want. Whether that’s consumers, corporate partners or employees, recorded content in any corporate setting can provide increasing returns on investment.