October 23, 2014


3 important reasons why your business needs video communication

The world of corporate operations is always in flux, as new technologies and systems are being integrated and others phased out. This constant rotation of information and devices is getting a boost from more portable, diverse and dynamic solutions than ever before. As these tools get smarter and more connected, people need methods of keeping their operations together, a task that takes both voice and presence to achieve most effectively.

There are three reasons why this kind of disruptive deployment is particularly important to the enterprise landscape in the form of video for business. From its mobile presence to its popularity, coupled with the ability for video communication to save companies time and money, this type of solution is making a major impact on the corporate world.

It’s mobile
Portability is now in vogue, and it’s likely to stay that way, too. People can do all sorts of things on the go that they used to have to accomplish while tethered to a desk or cash registers. Mobile payments, scheduling, inventory management, HR solutions… All of it can be handled with a smartphone or a tablet, and that includes corporate video communication for business and talent management.

Tech Republic reported that more companies are using bring-your-own-device solutions these days, but the problem has been working out how to get corporate software to work with all the different devices hitting the scene. The answer has been dedicated video communication portals, tools that allow either an Android or an iPhone to gain access to a hosted version of the content for ease of use on any screen.

In the last two or three years alone, use of the cloud and the addition of mobile services has had a major impact on the structure of the business world. At the same time, network hosting started to see far more access requests from portability solutions. As communications expert Sonal Puri told Tech Republic, it’s likely that the next phase of enterprise IT growth will focus on mobile, and video communication can, too. As cost plummets and need enhances, it’s likely that companies will need more mobile video in their lives.

It’s financially sound
As just was mentioned, the cost of hosting services and using mobile solutions has helped companies realize that there’s viability and financial success to be had through using more modern methods for doing business. Video communication is high on that list, as it reduces the need for a wealth of regular corporate expenses, including:

  • Office upkeep
  • Business travel
  • Device management
  • Scheduled training
  • Simplifying business systems
  • Improving engagement

As Telecom Reseller wrote, video communication is even able to help improve the jobs of more specialized positions. The source pointed out that human resources specialists are finding that video content is increasingly important to being able to properly handle tasks, manage personnel and balance employee engagement. A recent study from Redshift Research showed that HR staff see video communication as an essential part of their ability to function appropriately.

Much of this benefit comes from the ability to streamline operations, saving time and money. For instance, the source noted, many HR professionals now use video for business as a primary hiring tool. Not only can hiring staff see a recorded message about a position, it can be shared to applicants as well. Once a return video communication is submitted by the client, HR and upper management can actually see the person and hear them speak before making a job offer.

It’s popular
Giving the people what they want is a good move in any corporate environment. As Forbes stated, the evolution of communications and video for business are likely going to reshape the future, as people want to see and hear their interactions now more than ever.

In fact, the very nature of how people engage with one another, corporate presences, shopping excursions and enterprise meeting scenarios is likely to be digitized by 2020. The Internet of Things as it is increasingly called is expanding all the time, absorbing as-a-service tools that range from email and note-taking to entire corporate platforms.

Video for business is among those portals that’s likely to reshape the future of communications, Forbes noted. Interaction and observation are already mingling in the content landscape, as consumers demand more functionality and personalization from their employers. The ability to generate and maintain a super-connected, communicative system will make a major difference in how companies are able to operate. From remote workforce and telecommuting, to on-the-go training and employee enrichment, to even HR and payroll management, there’s many a business system that’s likely to be revolutionized by the ongoing, increasing adoption of video communication.