October 14, 2014


3 big reasons to invest in video for business

As the modern workplace continues to change shape and workforce management becomes a global task, organizations need ways to keep their staff connected to one another. Preferably, they should have a means of doing so that’s more than just general, faceless updates. That calls for video for business, and as Entrepreneur stated, companies are starting to invest more heavily in this technology than ever before.

Part of the reason is literally that everyone else is doing it. Look at most corporate online presences and there’s bound to be hosted YouTube content somewhere.

Yet the more compelling reason, and the one that’s driving more companies to consider video communication than most, is the fact that even the smallest storefront can now become a global presence. What better way to connect with remote workforce or generate meaningful relationships with investors than in a face-to-face capacity? The only barriers are time and space, elements that prove no restriction to video for business.

Here are three big reasons why recorded content is so important right now to the global business landscape:

Mobile devices have had a huge impact on the way people and information moves around the world. Now employees are no longer tied to their desks – they can freely roam around the office, the business, the retail floor, the county or even the country. As long as they have a wireless connection, they can be in touch with corporate content.

The thing is, not all of this data is as engaging or powerful as companies might want it to be. What’s lacking is a physical connection with another person, and as The Guardian put it, it’s difficult to replace the face-to-face of everyday activity in office hallways or cafeterias.

Yet at Entrepreneur stated, about 20 percent of companies are already pushing for mobile video communication, while others are prioritizing smartphone and tablet integration. A similar portion is investigating how best to deploy video for business in this capacity, showing that there’s a strong interest in these services across multiple vertices.

The reasoning here is that the presence of mobile technology is already so proliferate that it makes sense for companies to try and take advantage of this extensive network of potential viewers. Mobility means more corporate culture, better brand awareness and improved, cost-effective working environments for personnel. While Entrepreneur stated there may be some difficulties with deployment on the front end, the return on investment is well worth the effort.

The fact that companies can be present in any part of the world through a click of the mouse is not on its own the basis of globalization. As Wired stated, the Internet of Things is the big instigator in this definition, churning out content that’s multilingual and multi region in order to turn a basic communication into something that fits with local language and culture.

The interconnectedness of solutions, video for business included, makes it easy for companies to touch these elements, but actually bridging the gap and creating targeted content is the key. So much of human interaction is based on visual input, such as gestures, expressions and physical affect that a written message would never be able to make as good of an impression on an international market as a video communication.

It’s easy to bridge this gap in some ways, Wired noted. English is one of the most common languages for international commerce. What’s left to companies is figuring out the subtleties of interaction with overseas investors, as well as target buyers.

More so than just the ability to travel to far-flung parts either through content or coworkers, video communication is offering companies the ability to allow their staff members to do more with many parts of their jobs. Instead of waiting on training courses, educational tracks or coaching options to become available, now employees can expedite their own career ladders. What’s more, as The Guardian pointed out, these messages give people the ability to strengthen relationships even with those at the highest levels of corporations. That in turn is a major plus for career planning.

The source explained that giving people more choice in how and where they operate is also of crucial importance in the global business environment. Nowadays, when bring-your-own-device and cloud computing options seem to be part of many corporate deployments, those who lack the same services are likely to lose talented staff to their more tech-savvy competitors.

While some business leaders may feel that the office is still the hub of corporate operations, there needs to be choice in how people manage their tasks. Whether that calls for flexible work schedules, superior globalization efforts or better mobile business solutions is up to each organization to decide. What matters is that they’re paying attention to how video for business impacts these arenas.