In the Roman Empire, the Colosseum served an important function. The ancient civilization enjoyed watching gladiators fight, but more than that, the entertainment provided appeased the population and promoted solidarity in people. The Colosseum’s activities encouraged cultural cohesion and inspired the masses to value qualities like strength and honor. In modern business, enterprise video solutions can do the same thing. Today, organizations can use video to establish new policies and increase employee engagement simultaneously. Instead of gladiators fighting lions, however, company videos feature executive managers discussing key business issues – but the results are the same. Accordingly, here are three areas where enterprise video solutions are particularly helpful:
1. Communicate human resource policies more clearly
Using video, organizations today are able to improve the adoption and comprehension of new HR policies. It is now commonplace in many companies, for example, for sections of the employee handbook to be communicated through video. HR departments will send employees videos that not only communicate essential policies but also track who views the video and when. Using video to establish policies is an effective method for ensuring that all employees are briefed on important issues. Additionally, video increases the chances of new information being reviewed, as staff members are more likely to enjoy watching a short video more than reading wordy policy manuals.
The Register reported on how Hewlett Packard recently used video to communicate the corporate dress code to employees. HP’s HR boss Alan May recently uploaded a video of himself on his corporate website explaining to employees that the company doesn’t have a strict dress code. To illustrate his point, he was dressed casually in the video.
“There have been some misconceptions lately in the press, on social media and even from our employees about our dress code,” said May, according to the news source. “Hi, I’m Alan … Guess what?! HP doesn’t have a global dress code. And if we did, you’d think I’d know, being the head of HR for Hewlett Packard Enterprise an’ all.”
May put on several outfits in the video as well, including a plaid shirt and a tuxedo. Using video, HP was clearly able to convey their policy in a fun and engaging way.
“Organizations can use video to improve employee knowledge retention.”
2. Make training and development more effective
Organizations can use video to improve knowledge retention from their training and development initiatives. According to Harvard Business Review, from 2009 to 2014, organizations spent approximately $164.2 billion on learning and development programs, but many failed to achieve the desired results. Experts have suggested that new methods of administering training are needed so that learning programs are more successful. The news source advised companies to focus on several areas in order to make training more effective, such as using managers to coach employees, allowing employees to exert greater control over their own career development, providing flexible learning options and taking virtual teams into account.
In a global and competitive business arena, organizations should use video solutions to create and disseminate learning materials. Don Jones, former vice president of Learning at Natixis Global Asset Management, pointed out that learning is not a one-size-fits-all solution, which is why video will be more successful for some than others.
“We need to have ‘customized’ solutions for individuals, while simultaneously providing scale and cost efficiencies across the organization,” Jones said, according to the news source.
Organizations should use enterprise video solutions to accommodate different learning styles. For younger generations in particular, video is well-suited for their preferences and expectations of their employer. Millennials are more likely to accept video as part of their learning activities.
3. Improve product marketing and brand promotion initiatives
Another main area where video solutions will help organizations improve performance is in the field of marketing. Hello Southerly advised companies to use employees to improve marketing efforts by having them share content. Getting employees to communicate organizational messages is a proven method for marketing a brand. With such a high percentage of the global workforce on social media, companies that create regular video content will likely see their employees share some of that content online. In doing so, employees become brand ambassadors and that increases their engagement in the company. Not only are engaged employees more productive, but they can help an organization tap into new demographics and customer bases. The media outlet pointed out that companies creating video that can be shared on social media should make the messages concise and clear. Establishing some rules for how the content can be shared is important. Despite it being a smart idea, according to Altimeter Group, only 12 percent of companies offer formalized social media training – another area where video can be useful!
While it may seem redundant, organizations stand to benefit greatly if they use video to teach employees on how to share video. Have we said video enough?