July 20, 2012


2 video best-case scenarios and how to make them happen

By Kevin Crayton – VP of Product Management

Cautious business leaders tend to look at new technologies and consider everything that can go wrong. This process is important because it helps organizations recognize how to invest in supporting technologies and policies to overcome a solution’s weaknesses. However, this also has to be countered with a technological champion – a business leader who has a vision for the technology and can talk about the best possible results of using a service.

Video is a fairly easy service to champion, as there are a lot of things that can go right. Two major best-case scenarios are an engaged workforce and reduced operational costs.

Employee engagement

An enterprise video plan has the potential to engage your employees in their day-to-day work, leading to major productivity and efficiency gains. Video can help workers see the broad vision of what their job accomplishes for a company and what the organization does for customers, creating a sense of pride in one’s work and making it much easier for companies to enable productivity gains.

But using video for employee engagement is not as simple as just getting the solution going. The content has to be strategic. There are a few quick and simple things you can do to support engagement:

– Enable employee-created content
– Keep videos short, but interesting
– Get everybody involved in the program
– Create conversations within the organization
– Ensure consistent network delivery to avoid performance disruptions

Reduced operational costs

Video can also be used to reduce costs. Think about how much money companies lose when managers spend hours training new workers instead of doing their core work activities. Now imagine how much is saved if video is used for the vast majority of the training. Also consider travel costs created when employees have to be sent to the headquarters for town-hall meetings and similar events. All of these costs add up fast, but video can solve the problem, enabling companies to stream events and distribute the video to branch offices.

To use video effectively to cut costs, it is especially vital that you use technology to support operational requirements. Effective and consistent content delivery is key to ensuring video is used pervasively to help reduce spending. If the background IT solutions are not in place, the plan could fail.

Video offers organizations considerable potential when things go right. To achieve such lofty goals, companies need to blend technological, operational and strategic considerations to optimize the solution.


– Kevin