June 26, 2012


2 enterprise video worst-case scenarios and how to resolve them

By Rob Nunes – VP of Marketing

Businesses deploying enterprise video solutions stand to gain a lot, but a video plan requires a balanced combination of technological, procedural and cultural changes that need a precise deployment. As a result, companies can easily take a wrong turn in the video deployment process and find themselves in trouble when they attempt to get the solution running. Despite these challenges, the right solutions can overcome video worst-case scenarios.

Scenario 1: Streaming video doesn’t stream

In some instances, businesses deploying video focus on the software side of the equation, making sure they have a basic framework in place to stream videos without considering the hardware aspects of the plan. When this happens, organizations can run into a problem in which streaming video simply will not stream.

Sometimes the content starts to work, but then freezes and forces users to restart. Other times, the video will stop working once multiple users try to view at the same time. In some cases, it just takes so long to buffer that nobody bothers watching it.

The resolution

When problems like this arise, the issue is usually with the network. Most enterprise infrastructure is not well equipped for video. The solution, therefore, is to make a video-specific upgrade, such as subscribing to an enterprise content delivery network or peer-assisted distribution system.

Scenario 2: Nobody is bothering to watch the videos in the system

The problem here is not so much technical, usually, as it is cultural or procedural. Sometimes, employees just choose not to care that video is an option for them. Or they may not have time to watch video because they are so busy with everything else going on in their day-to-day work. Regardless of the reason, the video plan won’t be effective if nobody watches the content.

The resolution

The key to video success is to get everybody involved in the content generation process. If only executives can create videos, then many workers won’t really care about what they are watching. But if you open content creation to all of the workers, more people will be interested in the videos and the number of people actually viewing content will likely increase.

Deploying video can be challenging, but with the right technology partner and supporting solutions, you can solve problems during testing and avoid the worst-case scenarios of video deployment.