Video connectivity options
As the Sacramento Business Journal wrote, making a short video can offer up the same insight and essential data as a long email message. These video communication tools allow for careful planning and information management going into the creation process, ensuring all the necessary points are covered and that staff are getting the most from these tools. Such recordings also cut out extraneous information, help target sales points and make sure that everyone in the organization understands important facts in just 15 to 30 seconds in some cases.

The source also pointed out that the best videos don't rely on fancy graphics or expensive equipment. The best way to ensure that people get the whole message and don't get confused or distracted along the way is to put important data out front from the start and make a genuine connection with the audience. Plenty of eye contact, smiles and open body language in a video makes viewers more easily engaged and producers better listening and understanding of the information people are seeing. As the source stated, personnel don't want to watch talking heads, or people dressed up to look like staff members and other kinds of models. Using staff members and leaders higher up in the chain of command who basic employees may not get to interact with generally will help instill more of a personal connection with those at various levels of the organization.

Empowering personnel in the workplace
Sacramento Business Journal added that video communication should focus on ways of helping staff members think on their feet and make organic decisions. Video for business functions by giving personnel the vital information they need in order to make important choices without having to refer to managers or waiting for administrative responses. Giving employees the insight needed to make these decisions correctly and promptly will help them feel empowered and ensure smoother operations for the entire organization.

As Online Video reported, companies also benefit from video communication by gaining unified corporate messages. Providing enterprise video content ensures that all staff, be they new hires or veteran employees, have the same information and make decisions in similar ways to one another. Such consistency in corporate message is vital in customer-facing operations, as well as internal procedures that require adherence to strict security and safety protocols. Reducing confusion in the workplace will also make for a more harmonious environment, boosting interpersonal communication and better collaboration.

As video tools become more proliferate and easy to use, companies will find the varied ways in which these deployments can help unify corporate message and unite staff members. Combining the best of corporate communication in video format with employee engagement creates a system that can provide significant returns on investments in a variety of capacities. At the same time that video resources create a widespread, singular experience for the whole organization, the fact that they present a human element also lets them make personal connections with staff at all levels of the business. Creating a more harmonious workplace is easy with video for business assets.

Cost reduction
A primary benefit that businesses gain with enterprise video solutions is a reduction of overall IT costs. Video is a more efficient solution for meeting replacement, remote working and general communications, which allows a firm to consolidate these processes into one solution that maximizes their efficiency while cutting maintenance, upgrade and operational costs.

Mobility
Video is the ultimate tool for portability and mobile use. An employee can download video to his or her mobile device and watch it at home, during the daily commute or on a lunch break. This eliminates scheduling conflicts while enabling new uses for mobility in the workplace. For many professionals, video will help bring mobile devices into the workplace – the bring-your-own-device (BYOD) trend – in a more productive and efficient manner.

Collaboration
Businesses are also able to enhance collaborative efforts with enterprise webcasting. Employees will be able to use video to reach anyone, share information visually and do so in real-time, rather than relying on email attachment or physically sending documents to multiple coworkers when collaborating on projects. Additionally, video is helpful in getting professionals up to speed on new projects and for keeping comprehensive visual records of workflow and operations.

Video is one of the fastest growing business solutions used today for myriad needs and investing in live webcasting solutions and the supporting infrastructure sooner rather than later will give businesses the push they need to meet the competition head on. Firms will improve profits, increase engagement and shrink overhead operational costs for years to come. Rather than struggling with communications and interoffice video, invest in the tools that will expedite it and make sure everyone is working as efficiently as possible.

Start writing from the beginning
Crafting an outline for an enterprise video message is the first step in the process after deciding that video is the right move for an organization. Once the hardware and software needed for these deployments is ready, creative ingenuity needs to kick in and brainstorming a script can begin. Business 2 Community wrote that those involved should begin by breaking the video down into its basic parts, just like chapters of a book or a series of instructions, in order to determine how to cover the essential information the video must include.

A video needs a solid hook or introduction, something that immediately engages viewers and makes them want to keep watching. Many users may stop watching within the first 10 seconds, according to a study by Visible Measures. The source also stated that, even if a firm's video communication makes it passed that threshold, of the remaining viewers almost half stopped watching within 30 seconds. Finding intriguing and creative engagement tools to open a video with is critical for these deployments to gain success, so planning a strong introduction is one of the most important parts of writing a video script.

Sections directly following the intro should hone in on the product or service being offered, the new protocol or the corporate culture a video is being designed to inform viewers about. Business 2 Community stated that this middle portion of a business video should show off why the resource was created and the aspects it was created to help improve. This provides the target audience with more than just what the tool is. It makes viewers want the tool and see its value immediately. This makes a business video a critical resource for spreading business ideas, improving sales and enhancing digital security, among other assets. Forming a script makes it easy for creators to check that all the necessary information is being conveyed and in a way that makes these messages compelling.

Getting more from video content
Time and efficiency are yet more perks that scripting imparts. According to Business 2 Community, planning out the entire video in terms of storyboards and scripting helps companies keep their messages short and sweet. While some personnel may be interested in watching 20 minutes of corporate video, it's hard to maintain engagement and keep to the main focus of a message if recordings go on for too long. Honing the talking points to a core few and improving the quality of information being delivered by these messages ensures that people can easily connect with a video and get more out of the experience.

Visible Measures wrote that it can be hard to keep the attention of viewers for more than a minute even if the information being conveyed is compelling and entertaining. Making these recordings mandatory for corporate compliance can help promote better adoption, but there may still be issues with getting the full message across to individuals who lack the attention span to make it through an entire video communication session as active listeners. Due to these restrictions, companies need to craft superior scripts to ensure that they're getting the best messages out there for corporate use.

Honesty as a policy
According to Resource Nation, the best option for making a user-friendly video that's more likely to engage viewers is to feature actual personnel. Presenting potential clients with real employees shows that a firm is honest and hires well-spoken, informed individuals. This can make customers more likely to enter business partnerships with an organization. Having interviews with important people in the company or showing how the company works behind the scenes lets clients know that a company is honest and upfront about how its operations flow.

What's more, offering video communication to personnel that features other members of staff can boost engagement and acceptance of these recordings. Seeing executives, administrators and other staff at the same level as the viewer makes them feel more connected to these individuals, and therefore more a part of the business. These resources create better connections between staff members who likely would not be able to interact with one another on a regular basis, granting more insight into various operations that employees might be curious about as well. It also shows employees that business leaders care about what lower level workers think and value their individual capabilities, making certain people the face of new products, services and deployments in general.

Expert advice and insight
Video messages created by personnel also are ideal for assisting with new internal product launches or spreading corporate messages. Using personnel who helped make an application or were instrumental in building recent changes to guidelines are the best resources for providing information about how these assets work or impact people throughout the organization. Instead of just having these workers read from scripts, this allows businesses to integrate examples of how new products or services function. In the hands of those responsible to their launch, video communication of this kind helps show best use of all these resources.

What's more, by providing demonstrations within a video message, companies can show off all the vital aspects of a new resource. This can have a positive impact on internal implementation as well as customer-facing interactions. Knowing all the specs of a product makes it simpler for sales professionals to pitch to potential clients. Understanding security guidelines will facilitate best practices for observing continuity and compliance within every department. Providing a step-by-step tutorial on HR applications will streamline payroll and tax reporting for many organizations. Each of these videos bears a different message, but they all serve to enhance congruity within the business, thereby making for a more harmonious workplace.

Providing expert insight on how new assets work reduces miscommunication and ensures the most seamless deployment of products, services, tools and goals throughout a business. As Online Video stated, providing a demonstration in video format from a person within the organization who best understands the resources being displayed will provide a comprehensive and unified impression for employees to follow. As the source wrote, companies can use enterprise video to enhance sharing and collaboration, as well as improving overall communication throughout the entire business and sharing this enhanced service capability with clients too.

That's the kind of response that Orriant is hoping to achieve from its recent corporate video launch. My San Antonio wrote that the the healthcare firm's business video aims at providing information on how Orriant's offerings can help corporate clients cut costs on their healthcare plans for employees and ways in which the entity's offerings are better than the competition. While the recording is viewable by the general public, the idea behind the recording is to boost visibility and internal communication, identifying the best aspects of Orriant's resources and making the details of these products and services clear to personnel.

Energy and entertainment
The source described the recording as an animated, high-energy recording that shows personnel how Orriant's options work and why customers find them appealing. Targeting these kinds of messages gives sales staff a way of learning all the best selling points of a product or service right from the start, so when relating this information to customers, they'll be able to get all the major talking points down without missing any of them. Instead of handing staff members a stack of specs regarding a new offering, the video shows and tells employees everything in a way that makes the message memorable and gives personnel an easier method for recalling data later.

Lastly, My San Antonio highlighted the fact that Orriant's enterprise video resource is more than just informative – it's also entertaining. By making the video deployment fun and engaging, businesses increase the likelihood that personnel will pay closer attention throughout the recording. What's more, they stand a better chance of remembering what they've watched afterward if they actually liked seeing the video. Creating internal communication resources like Orriant's should be the goal for any firm looking to get involved in crafting custom recording content.

Changing face of corporate architecture
This revelation in video communication statistics comes from comScore. The research firm's recent study, 2013 Mobile Future in Focus, showed that one-third of all video messages are now watched on mobile devices like smartphones and tablets. What's more, the rate of growth in the acquisition of these devices is continuing to increase much more rapidly than desktop and laptop PCs. The global population of smartphones and tablets is also blossoming at a much greater rate than other hardware, with some international entities showing up to two-thirds saturation of mobile presence among the general population.

Considering that so many BYOD programs are encouraging personnel to bring these devices with them to work, targeting tablets and smartphones for corporate business recordings makes a great deal of sense. Harnessing the resources that staff members are most accustomed to and have readily on their persons at all times, even when out of the office, encourages constant contact with corporate culture and delivers important internal updates to personnel no matter where they are. On top of that, with the rise of mobile deployments similarly boosting e-commerce around the world, companies should be targeting smartphones and tablets as their primary advertising and sales training initiatives. If businesses are mindful of how their personnel are going to have to relate to consumers, they can better implement resources to assist sales and marketing staff in the capacity that they will be engaging customers in most frequently.

Video communication channel shift
Business Insider wrote that a study by BI Intelligence showed that tablet usage was becoming much more pervasive than any other kind of technology for video communication. The source stated that tablets are commonly shared or viewed simultaneously by more than one person, making them particularly useful for corporate meetings. These devices facilitate a greater range of job tasks and have large screens that make small details in business videos easier to see. As companies target more mobile users, tablet integration in BYOD programs and encouragement toward these tools could result in a dramatically different business landscape than what people see today.

Right tools for the job
Video for business is just such an area in need of careful appraisal before companies try to implement these options. Getting the right tools for the job means more than buying a whole suite of video communication resources. It requires purchasing the right assets, the ones that will serve the best purpose for internal transmission of important messages and facilitates the best quality of image, production and playback.

Entrepreneur wrote that some organizations will spend well over $1,000 for hardware and software when first getting involved in video for business, but this level of expense isn't always essential. In fact, the source stated that many firms should be able to get all the solutions they need for under this $1,000 figure. High definition recording equipment, dedicated enterprise video portal options and the man hours spent writing a script for these corporate videos should all be figured into the final product and used to determine its overall value. If companies are finding that their investments are well over their returns, or else are falling close to breaking even, it is time to reassess the way these tools are being used and the kinds of resources organizations are maintaining.

Working on style
The other critical element of successful video communication is ensuring that the overall message is clean, concise and tight. That may mean writing a script to avoid wasting time in front of the camera, as Entrepreneur pointed out. Though this strategy may require more front end work by planning, writing and storyboarding the entire video beforehand, it ensures fewer retakes and more targeted overall recordings.

Understanding what businesses want to do with their videos will help them engineer quality assets that can be reused as needed and provide unified information across all departmental and delivery constraints. These resources are valuable to organizations of all sizes and can have a significant impact on engagement, revenue and corporate culture.

Businesses always need faster, more effective ways to train their employees, and video webcasting is becoming an increasingly popular way to meet this need. While companies can invest significantly in outside training firms and other resources, an internal video content delivery network will speed up employee training and provide several other benefits as well. From improving communications to streamlining workflow, a high-quality enterprise webcasting solution drives innovation across all areas of operations without slowing down employees with a learning curve.

Video is a concept that all professionals understand. While utilizing the cloud or other new technologies to reach training materials may be confusing or difficult for some, watching a video is easy. Additionally, many firms find that utilizing video for training both new hires and older employees in new tasks has a higher success rate than other solutions. A recent study found that firms that use video webcasting for training purposes saw several benefits, such as easier access to materials and improved availability of those materials from anywhere.

According to the study, 48 percent of companies say that training occurs too infrequently, while 25 percent noted that their materials are outdated. A corporate webcasting solution will help firms keep their training materials current and updated to the latest needs of their workforce. These efforts will ensure employees are always trained in the latest tools and technologies used in the workplace, and teach employees how to think in new ways as well.

By providing flexible, effective training solutions to employees, firms foster innovative thinking and encourage workers to be more flexible themselves. Ultimately, these benefits will culminate in a more efficient workplace, and close the gap between new technologies, and those employees are unfamiliar with, ensuring that all professionals are able to adapt to the changes the firm is implementing.

The survey found that many companies see significant value in accessing training content online, and any business will be able to accomplish those benefits by investing in a high-quality enterprise video platform that provides content quickly and with minimal latency, and the supporting tools that professionals need to maximize the value the derive from those videos and the variety of uses they can be put to. From more interesting content to flawless delivery, investing in webcasting and the solutions necessary to support it will give businesses a new way to improve operations and provide information to their employees in an engaging way.

Mobilization has therefore become a mounting trend among businesses trying to get the most out of their video communication resources. As the number of smartphone and tablets in the world continues to grow, companies are finding that these devices offer a portal into the lives of their target audiences no matter where these individuals are. That means personnel can watch new corporate culture videos during their commute or consumers can learn about new products and services as they're walking through a store. What's more, since employees and customers already own and are familiar with these kinds of video communication tools, companies can feel more confident that investing in mobile video deployments will pay off.

Tracking user habits
ReelSEO reported that a study by BI Intelligence found a growing portion of video communication recordings are being accessed through mobile platforms. The source reported that three-fourths of smartphone and tablet users were willing to watch corporate recordings up to six minutes in length, a similar statistic to that reported by conventional computer users. What's more, tablet users reported that watching video communication resources was one of the top 10 things they used their devices for. More than 40 percent of smartphone owners similarly reported that they frequently watch videos on these smaller screens.

Since these devices already travel with consumers everywhere they go, mobile hardware can quickly transition from a consumer-only tool to a workplace assistant, transferring these viewing numbers to a commercial purpose as well. With over $500 million of annual corporate advertising investments being directed toward video tools, it's clear that businesses are serious about getting their enterprise video solutions to work for them.

Medical breakthroughs in video
One of the biggest industries with the potential to help people is healthcare. Doctors and clinicians strive every day to ensure that everyone they see in their offices is treated quickly and accurately in order to get them back to health or fix whatever problems may be ailing them. Sometimes, though, providing patients with detailed instructions could cause them to forget critical information. There are many reasons why people forget the doctor's orders, be it nervousness, illness or lack of interest, but having a way to refer to these instructions after the appointment could be a critical step in providing urgent care.

Health Tech Zone wrote that more healthcare firms are taking advantage of video communication tools for that reason. The source explained that everything involved in the price of visiting a doctor, from transportation to filling prescriptions, is becoming prohibitively expensive for many people. Doctors are still interested in helping those with little money or an inability to reach medical offices, however, and enterprise video solutions are helping some clinicians bridge that gap.

Recording tools give doctors a way to impart vital care directions on any viewer who sees the message. These resources can discuss any number of medical conditions, treatment plans or warnings about current trends in infectious disease. They can offer specific instruction to a single patient, or they may be used to reach a wide portion of the general public. The flexibility of these tools is part of what is making video communication so popular in the medical field.

Getting the right sickness
Another way that doctors and patients benefit from video tools in healthcare is by helping clinicians diagnose and treat people in the first place. Health Tech Zone wrote that the availability of video tools in consumers' homes makes it easy for patients to record their symptoms and capture physical problems on camera, allowing a doctor to review the message and make a diagnosis. For people who can't make it to an actual medical setting, this is an ideal solution for facilitating proper and timely care.

The ability to connect doctors and patients across broad geographic and financial barriers is changing the way the healthcare industry operates and may yet revolutionize how people get medical care. Video communication tools are having a similarly strong impact on the way modern businesses function. Many companies, regardless of industry or size, have seen the value in integrating video tools into their array of services in order to better connect with consumers, clients and their own personnel. According to The Australian, part of what is making video communication so flexible and accessible today is its integration with the cloud.

Working farther, faster
Just as with consumer video, business tools can reach more far-flung partners and remote offices thanks to the innovation of the cloud. Merging these two technologies has created an atmosphere where collaboration and fast turnaround on corporate deployments are becoming more fluid, even at great distances. Cloud hosting allows companies to choose the services they want at that moment for their enterprise video solutions, ensuring that they don't spend more on products or services they don't require. Businesses can also easily scale up these solutions to fit changing demands.

The essence of video communication tools themselves has also changed, The Australian wrote. On top of simply being able to launch recordings in a framework that gives it much broader signal, video tools are now much more widely accepted and understood by consumers and staff members. People make use of these resources in their daily lives, making them equally accessible to consumers for medical purposes as they are to sales representatives or HR personnel for internal corporate communication.

As the source stated, the biggest factor in reaching this outcome has been the increasing affordability of enterprise video tools. Giving companies more leeway in the kinds of video resources they acquire helps make the final recorded products more engaging and successful on delivery. With more personalized video suites now making their way to individual businesses, there is much greater potential for video to take over even more facets of personal and corporate communication.