September 18th, 2012
Webcasting is emerging as one of the most popular programs within an enterprise video platform, as the solution not only allows for live meetings, it also includes social functionality. Furthermore, a webcast can be recorded as an on-demand video, making it an ideal form of information dissemination.
Because webcasting offers such diverse functionality, it is popular in a variety of operational settings, even government. According to a recent EdinburghGuide.com report, the city council of Edinburgh, UK, has begun working on a webcasting pilot project.
The news source explained that the solution will be used on a trial basis for a year. Throughout the process, meetings will not only be shown live, but also made available through an archive. The city council currently plans to make meeting webcasts available for viewing within at least two days of the gathering, ensuring that city residents can get information about the event before too much time has passed.
Donald Wilson, Lord Provost for Edinburgh, told the news source that webcasting gives the government council an opportunity to better engage constituents in government decisions that will affect their lives.
"The Council makes decisions which affect the lives of every single person in Edinburgh. We are committed to improving how we engage with Edinburgh residents and the pilot will be a great tool to help us to be more open and transparent," Wilson told EdinburghGuide.com.
Wilson also told the news source that his personal experience working in IT helped him recognize that video has become too important to ignore when it comes to communications.
While openness and transparency are not always focal points in the enterprise, the need to get certain pieces of information to employees in a meaningful way is essential for ongoing operations. As local and city government organizations are able to use webcasting to engage residents, companies can use the technology to do the same for their employees.